ROI Revolution Retail Traffic & Conversion Summit 2015
February 11th & 12th 2015, Orlando Florida
Dubbed the “” ROI Revolution’s Retail Traffic & Conversion Summit focuses on two of the most important success factors in any online business: traffic and conversions.
The 2015 Summit will cover everything retailers need to know to attract and convert customers, and offers the chance to learn from industry experts and discover the latest eCommerce trends.
Windsor Circle will be there, and as always, we’ll be decked out in our green pants. But before we head off to Orlando, we thought we’d share our top picks for sessions to attend.
Customer Retention Through Data-Driven Personalization
Wednesday, February 11th, 1:30pm-2:15pm
How evo.com Used Personalization to Acquire More Traffic Retain More Customers
Retail and eCommerce marketing has quickly evolved to be a data-driven field. Nathan Decker from evo.com, a popular online retailer of action sports gear and apparel, will join Andrew Pearson from Windsor Circle to discuss how in a short 4 years they've been able to drive higher customer retention by integrating purchase history, product catalog, customer profile, census data, traffic acquisition source, on-site browse search behavior, cart abandonment, email engagement, and more. In this 45-minute session, Nate and Andrew will reveal best practices, common pit-falls, and a planning methodology to prioritize content and campaign development based on the most important retention metrics.
Take a look at our case study for an in-depth preview of evo’s success with data-driven campaigns.
Engaging Your Customers
Wednesday, February 11th, 2:20pm-3:00pm
How HumbleChic.com Used an Early Aggressive Strategy to Convert More Shoppers
Engaging the modern consumer requires a fine balance of finesse that can be mastered through real-life testing. Daniella Baider Berkson, CEO of HumbleChic.com, will join Durk Price, from eAccountable, to share insights and strategies with attendees on early engagement strategies like growing your email list, asking for Facebook 'Likes', and leveraging those cellphone numbers. In this 40-minute session, Daniella and Durk will share best practices, ideas and data on the strategies that work the best as well as how you can differentiate your customer acquisition program from the herd.
Mobile Strategies to Capitalize on the $4 Trillion in Abandoned Carts This Year
Wednesday, February 11th, 3:30pm-4:15pm
Four trillion dollars worth of merchandise will be abandoned in online shopping carts this year, and the trend is not headed in the right direction. In this session, Dave Yeats of PayPal, will give attendees valuable tips to transform abandoned carts into real sales. Lessons include: embracing omnichannel, simplifying the checkout process, and retargeting techniques. If you’re interested in learning more about cart recovery, download our case study on how three retailers are recovering over 15% of their abandoned carts.
Windsor Circle Cocktail Party @ Continental Main Foyer
Wednesday, February 11th, 4:30 pm-6:30pm
Join us for cocktail party in the Continental Main Foyer to cap off day one. All attendees will receive a free drink ticket with their conference registration, so stop by and quench your thirst for customer retention with us!
Driving Conversions: The Evolution of the Commerce Experience
Thursday, February 12th, 3:30pm-4:15pm
All retailers need to stay ahead of the game when it comes to their digital strategies, especially when they also have eCommerce capabilities. In this 45-minute session, Corte Swearingen of AmericanEagle.com, will share how simplifying the experience visually can improve conversions, as well as how the commerce experience has become significantly more personalized and effective. He will share tips on user testing strategies, how to measure task completion rates, and ways to find actionable insights using web analytics.