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Customer Retention. Automated

SkinMedix: Smooth Segmentation

Posted by Polly Flinch on Jul 9, 2014 3:25:00 PM
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skinmedix buttonSkinMedix was using batch and blast emails for marketing, with little success.

After implementing Windsor Circle’s Customer Retention Software they were able to send personalized emails through customer segmentation. SkinMedix saw an incredible 72% increase in open rates and a 168% increase in click rates, with even bigger results for their newly implemented post-purchase thank you email.

That kind of success leads to big revenue: they are expected to make over $1MM in a year! 

 

SkinMedix.com saw over 50x ROI by segmenting weekly emails and automating customer retention.

SkinMedix was using batch and blast emails for marketing, with little success. After implementing Windsor Circle’s Customer Retention Software they were able to send personalized emails through customer segmentation. With over 50x ROI SkinMedix is expected to make over $1MM in a year!
Their segmentation places customers into four different groups:

  • Best Customers
  • Non Purchasers
  • Churning Customers
  • All Other 

Based on the category, SkinMedix was able to appeal to each type of customer and send relevant emails. For instance, two types of win-back campaigns were used: one for single send promotions to their win-back segment, and a 3-part automated win-back campaign for churning customers.
By segmenting their customers, SkinMedix saw an incredible increase in open and click rates.

  • Average Open Rates before Windsor Circle: 14.2%
  • Average Click Rates before Windsor Circle: 1.6%
  • Increase in Open Rates for Best Customer Campaigns with Windsor Circle: 72%
  • Increase in Click Rates for Best Customer Campaigns with Windsor Circle: 168%


Oh, and we wouldn’t want to forget to share with you one other email that saw big numbers! The post-purchase thank you email. This little interaction with customers made quite a difference, they increased open rates by 163% and click rates by 280%!