As retailers’ marketing strategy evolves, the foundational triggered campaigns may not cut it anymore. With access to data, retailers are in a unique position to enable advanced segmentation to create triggered emails that speak to key customer segments in a personalized, automatic fashion.
NOW THAT YOU HAVE AUTOMATION, SEGMENTATION IS KEY
The goal of email marketing for any retailer is (or should be):
- Stand out from the noise
- Deliver a better customer experience
- Generate brand loyalty
- Increase customer lifetime value
- Drive purchases
Bottom line, your campaigns need to reach customers at every stage of the lifecycle, in a relevant way. Advanced audience segmentation is key to mass personalization, creating a 1:1 relationship without the strain on your resources.
Our latest eBook: The Top 50 - A Guide to the Must-Have Email Campaigns walks through 50 triggered email campaigns that you can enable right now with advanced segmentation capabilities. Download this eBook and get access to client examples of automated triggered campaigns, 50 emails you can set up today, and more.