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Customer Retention. Automated

Set Up Facebook & Instagram Ads in 6 Steps

Posted by Polly Flinch on Jun 15, 2017 11:17:31 AM

While many retailers already have some social media strategy in place, it can be daunting to create ad campaigns in Facebook and Instagram (Facebook’s sister site). This blog post will walk you through the steps to create ads using business ad manager, the different options available to you and even give you a few ideas for custom audiences to get you started.

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Related: Best Practices, omnichannel, Social Media

New Year, New Data Structure: How to Clean Up and Validate Your Data

Posted by Polly Flinch on Jan 10, 2017 8:00:00 AM

As we all know, data is the new currency in the eCommerce world. It’s used in many different platforms for many different initiatives. So what happens if your data is inconsistent or low quality? Data quality is imperative to creating successful campaigns no matter what platform you are trying to integrate with. I sat down with our Integrations Team to pick their brains on the ins and outs of data validity and gain a better understanding of how retailers can, rather easily, increase the quality and consistency of their eCommerce data.

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Related: Best Practices

Content Marketing: A Solid Strategy Impacts Customer Acquisition & Retention

Posted by David Stone, ROI Revolution on Oct 11, 2016 10:21:00 AM

With the holiday season gearing up, now is the perfect time to talk about implementing an effective content marketing strategy. The most exciting part about content marketing is that, if done well, it can have a huge positive effect on both customer acquisition and retention.

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Related: Customer Retention, Best Practices

Gifts and Mix Tapes: Methods for Evaluating Binary Classification Algorithms

Posted by Bryan Shepherd on Sep 30, 2016 11:11:31 AM

Our rasion d’etre in the Data Science group at Windsor Circle is to make marketing smarter.

To that end, this article covers some metrics that we use internally and your organization can start using right now to improve your marketing decisions. We use these frequently at Windsor Circle because they are important for evaluating a specific class of machine learning algorithm, but they are useful well beyond their machine learning applications. So let’s get to it.

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Related: Best Practices, Data Science

Site Optimization for the Holidays

Posted by Polly Flinch on Sep 21, 2016 3:32:35 PM

 

According to a study by National Retail Federation, 56% of searches during holiday season were conducted on smart phone or tablet, meaning your website is a key component of success during the holiday season. Here are 5 easy tips to help you optimize your site this holiday season.

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Related: Holiday Marketing, Best Practices