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Customer Retention. Automated

Andrew Pearson's Predictions for eCommerce Marketing

Posted by Andrew Pearson on Aug 11, 2016 9:25:04 AM

Predictions for eCommerce Marketing

When I started this journey nearly 5 years ago as Windsor Circle’s head of marketing, we were forging whole new categories of marketing tools for online retail: retention marketing, lifecycle marketing, data-driven marketing, predictive marketing.  Five years later, after dozens of speaking engagements, scores of webinars, countless emails and content marketing, 500 pairs of green pants, a plethora of partnerships and, yes, even a board game to help spread the gospel, I wanted to write one last blog post with my predictions for 5 big trends that will shape ecommerce in the years to come.


Related: Customer Retention, Best Practices, Email Marketing

The Top 50 Automated Campaigns

Posted by Polly Flinch on Jul 20, 2016 10:56:47 AM

As retailers’ marketing strategy evolves, the foundational triggered campaigns may not cut it anymore. With access to data, retailers are in a unique position to enable advanced segmentation to create triggered emails that speak to key customer segments in a personalized, automatic fashion. 


Related: Best Practices, Email Marketing

A Warm Welcome

Posted by Enelda Butler on Jun 30, 2016 11:04:21 AM

You only get one chance to make a first impression. That’s why welcome emails are so important for retailers. Welcome messages are an opportunity to begin building brand loyalty, and they shouldn’t be overlooked. Your welcome campaign can start shaping customer behavior and perceptions of your brand right away.


Related: Best Practices, Email Marketing

4 Ways to Rock Customer Retention

Posted by Enelda Butler on Jun 23, 2016 1:24:00 PM

Great retention marketing requires an ongoing relationship with your customers. This relationship is cultivated by listening to your customers and keeping them engaged. If they continually have a positive experience with your brand, they may eventually become evangelists for you.



Related: Best Practices

Turn Customers into Fans with Segmentation

Posted by Enelda Butler on Jun 20, 2016 3:50:57 PM

With segmentation, retailers can group customers based on similar characteristics, and then create targeted messaging that’s relevant to their interests. You can create customer segments based on a variety of traits, like how frequently they purchase, how much they spend, the products or categories they purchase from, location, and more. The possibilities are endless.


Related: Best Practices, Email Marketing