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Customer Retention. Automated

Predictive Marketing: Staying One Step Ahead of the Competition

Posted by Gautham Pandiyan on Oct 31, 2016 11:57:37 AM

According to a Forrester Report, “Predictive Marketers are 2.9x more likely to report revenue growth at rates higher than the industry average.” Likewise, Salesforce Marketing Cloud found that 79% of top-performing marketing teams are using Predictive Intelligence to inform their marketing communication and strategy. 

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Related: Customer Retention, Partners, Email Marketing

Content Marketing: A Solid Strategy Impacts Customer Acquisition & Retention

Posted by David Stone, ROI Revolution on Oct 11, 2016 10:21:00 AM

With the holiday season gearing up, now is the perfect time to talk about implementing an effective content marketing strategy. The most exciting part about content marketing is that, if done well, it can have a huge positive effect on both customer acquisition and retention.

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Related: Customer Retention, Best Practices

Andrew Pearson's Predictions for eCommerce Marketing

Posted by Andrew Pearson on Aug 11, 2016 9:25:04 AM

Predictions for eCommerce Marketing

When I started this journey nearly 5 years ago as Windsor Circle’s head of marketing, we were forging whole new categories of marketing tools for online retail: retention marketing, lifecycle marketing, data-driven marketing, predictive marketing.  Five years later, after dozens of speaking engagements, scores of webinars, countless emails and content marketing, 500 pairs of green pants, a plethora of partnerships and, yes, even a board game to help spread the gospel, I wanted to write one last blog post with my predictions for 5 big trends that will shape ecommerce in the years to come.

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Related: Customer Retention, Best Practices, Email Marketing

Making Room for Retention

Posted by Enelda Butler on Jul 7, 2016 9:40:06 AM

Many retailers focus a large portion of their marketing spend on acquisition. But what good is pouring money into an acquisition strategy if 4 out of 5 customers never return for another purchase?

The goal when you gain a customer is to at least ensure they pay back their customer acquisition cost. In the long run, acquisition ends up being more expensive than retention.

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Related: Customer Retention

Replenishment: A Missed Opportunity for Retailers

Posted by Enelda Butler on Jun 27, 2016 9:45:57 AM

For online retailers, the key to maximizing revenue is having loyal, retained customers. These customers are more profitable for your business through repeat purchases that lead to higher customer lifetime values. What email marketing campaign has the largest impact on repeat orders?

Replenishment is a powerful driver for repeat business, and can drive customer loyalty, retention, and consistent revenue.

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Related: Customer Retention