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Customer Retention. Automated

Alternatives to Coupon Discounts in Emails

Posted by Chelsea Holland on Jun 6, 2018 9:34:45 AM

Best practices for ecommerce advertising dictates rewarding customers’ purchases with coupons and offers. Because we now live in a world where Amazon Prime offers free two day shipping, cheaper prices, and easier ordering mechanisms, brands have to work harder to acquire and retain customers. Realistically though, not every brand can give discounts across the board. One of the most commonly asked questions across the Client Success team is “what can we do instead of using coupons?”, so we’ve decided to share some of our best strategies.

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Related: Customer Retention, Best Practices, Email Marketing

A Look Back at 2017 - In Numbers

Posted by Polly Flinch on Jan 8, 2018 10:21:13 AM

As we race forward into the new year, we took a moment to reflect on 2017. Here's a look back at an incredible year in numbers:

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Related: Customer Retention, Our Culture

Front End vs. Back End Data: What's the Difference, and What are the Benefits of Combining the Two?

Posted by Kyle Marion on Sep 6, 2017 7:00:00 AM

In the world of predictive marketing, your messaging is only as powerful as the data that powers it. But where does that data come from?

e-Commerce retailers pull behavioral data about their customers from two different sources: front-end and back-end. Read on to learn what defines these two types of data, what the benefits are of using each, and why it is so beneficial to use them in tandem!

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Related: Customer Retention, Data Science

Predictive Marketing: Staying One Step Ahead of the Competition

Posted by Gautham Pandiyan on Oct 31, 2016 11:57:37 AM

According to a Forrester Report, “Predictive Marketers are 2.9x more likely to report revenue growth at rates higher than the industry average.” Likewise, Salesforce Marketing Cloud found that 79% of top-performing marketing teams are using Predictive Intelligence to inform their marketing communication and strategy. 

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Related: Customer Retention, Partners, Email Marketing

Content Marketing: A Solid Strategy Impacts Customer Acquisition & Retention

Posted by David Stone, ROI Revolution on Oct 11, 2016 10:21:00 AM

With the holiday season gearing up, now is the perfect time to talk about implementing an effective content marketing strategy. The most exciting part about content marketing is that, if done well, it can have a huge positive effect on both customer acquisition and retention.

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Related: Customer Retention, Best Practices