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Customer Retention. Automated

Andrew Pearson's Predictions for eCommerce Marketing

Posted by Andrew Pearson on Aug 11, 2016 9:25:04 AM

Predictions for eCommerce Marketing

When I started this journey nearly 5 years ago as Windsor Circle’s head of marketing, we were forging whole new categories of marketing tools for online retail: retention marketing, lifecycle marketing, data-driven marketing, predictive marketing.  Five years later, after dozens of speaking engagements, scores of webinars, countless emails and content marketing, 500 pairs of green pants, a plethora of partnerships and, yes, even a board game to help spread the gospel, I wanted to write one last blog post with my predictions for 5 big trends that will shape ecommerce in the years to come.

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Related: Customer Retention, Best Practices, Email Marketing

Making Room for Retention

Posted by Enelda Butler on Jul 7, 2016 9:40:06 AM

Many retailers focus a large portion of their marketing spend on acquisition. But what good is pouring money into an acquisition strategy if 4 out of 5 customers never return for another purchase?

The goal when you gain a customer is to at least ensure they pay back their customer acquisition cost. In the long run, acquisition ends up being more expensive than retention.

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Related: Customer Retention

Replenishment: A Missed Opportunity for Retailers

Posted by Enelda Butler on Jun 27, 2016 9:45:57 AM

For online retailers, the key to maximizing revenue is having loyal, retained customers. These customers are more profitable for your business through repeat purchases that lead to higher customer lifetime values. What email marketing campaign has the largest impact on repeat orders?

Replenishment is a powerful driver for repeat business, and can drive customer loyalty, retention, and consistent revenue.

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Related: Customer Retention

Top Cart Recovery Email Examples

Posted by Enelda Butler on Jun 24, 2016 10:00:00 AM
 

Cart recovery campaigns should be an essential part of any retailer’s email marketing strategy. Shopping cart abandonment is an ever-growing issue for the eCommerce industry, with the average online retailer experiencing 65% shopping cart abandonment for a total of nearly $4 trillion worth of merchandise lost each year. Of this 65 percent, only 2% of the abandoned carts are recovered.

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Related: Customer Retention, Email Marketing

Why Retention Matters

Posted by Enelda Butler on Jun 16, 2016 10:01:41 AM

We talk a lot about customer retention because it’s one of the most important metrics for growing your eCommerce business. In fact, businesses who leverage data to increase customer retention rates enjoy considerable growth, because they wisely use the knowledge gained from their eCommerce data to plan advanced marketing campaigns that improve the customer experience and yield higher returns.

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Related: Customer Retention, Best Practices