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Customer Retention. Automated

Replenishment: A Missed Opportunity for Retailers

Posted by Enelda Butler on Jun 27, 2016 9:45:57 AM

For online retailers, the key to maximizing revenue is having loyal, retained customers. These customers are more profitable for your business through repeat purchases that lead to higher customer lifetime values. What email marketing campaign has the largest impact on repeat orders?

Replenishment is a powerful driver for repeat business, and can drive customer loyalty, retention, and consistent revenue.

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Top Cart Recovery Email Examples

Posted by Enelda Butler on Jun 24, 2016 10:00:00 AM
 

Cart recovery campaigns should be an essential part of any retailer’s email marketing strategy. Shopping cart abandonment is an ever-growing issue for the eCommerce industry, with the average online retailer experiencing 65% shopping cart abandonment for a total of nearly $4 trillion worth of merchandise lost each year. Of this 65 percent, only 2% of the abandoned carts are recovered.

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Why Retention Matters

Posted by Enelda Butler on Jun 16, 2016 10:01:41 AM

We talk a lot about customer retention because it’s one of the most important metrics for growing your eCommerce business. In fact, businesses who leverage data to increase customer retention rates enjoy considerable growth, because they wisely use the knowledge gained from their eCommerce data to plan advanced marketing campaigns that improve the customer experience and yield higher returns.

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Retention Marketing is an Increasing Focus for Retailers [Infographic]

Posted by Polly Flinch on Jun 8, 2016 8:00:00 AM

We teamed up with Internet Retailer for the second year in a row to poll hundreds of retailers about their marketing campaigns and how they approach retention marketing, in particular. As a whole, we're seeing a rise in retention rates and an increased focus on retention marketing across the board (regardless of size or industry). Here's a recap of the findings:

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Webinar Rewind - Lifecycle Marketing Series Part 3

Posted by Enelda Butler on May 27, 2016 3:24:18 PM

We recently finished up our webinar series taking you through each phase of lifecycle marketing. In the last session, we focused on the retention stage, which occurs after a customer has made multiple purchases from your brand. In this 30 minute webinar, we covered key personas and retention campaigns to keep your most valuable customers, from win-back series through automated product replenishment.

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Related: Customer Retention, Best Practices