Our rasion d’etre in the Data Science group at Windsor Circle is to make marketing smarter.
To that end, this article covers some metrics that we use internally and your organization can start using right now to improve your marketing decisions. We use these frequently at Windsor Circle because they are important for evaluating a specific class of machine learning algorithm, but they are useful well beyond their machine learning applications. So let’s get to it.
Read More >>Related: Best Practices, Data Science
The typical retailer’s relationship to her customers is that they can show up to buy something at any time, and she has no way to tell when they stop for good. Customer churn, in her world, is guessed, not observed. This is different from the case of a cell phone service provider whose customers pay their bill every month at the same date, and they call to cancel the service before they stop paying.
Read More >>Related: Data Science