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Customer Retention. Automated

Predictive Marketing: Staying One Step Ahead of the Competition

Posted by Gautham Pandiyan on Oct 31, 2016 11:57:37 AM

According to a Forrester Report, “Predictive Marketers are 2.9x more likely to report revenue growth at rates higher than the industry average.” Likewise, Salesforce Marketing Cloud found that 79% of top-performing marketing teams are using Predictive Intelligence to inform their marketing communication and strategy. 

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Related: Customer Retention, Partners, Email Marketing

Easy Holiday Win: Cart Recovery

Posted by Polly Flinch on Sep 7, 2016 2:40:32 PM

Depending on which survey you look at, eCommerce sales are expected to grow anywhere from $30 - $45.2 billion in 2016, clocking in at $392.5 or $355 billion respectively. With holiday sales accounting for up to 40% of a retailer's revenue, and the majority of retailers seeing growth in the eCommerce space, you can’t afford to leave your website unattended. One easy way to help drive profit this holiday season is to enable a cart recovery campaign.

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Related: Holiday Marketing, Email Marketing

Andrew Pearson's Predictions for eCommerce Marketing

Posted by Andrew Pearson on Aug 11, 2016 9:25:04 AM

Predictions for eCommerce Marketing

When I started this journey nearly 5 years ago as Windsor Circle’s head of marketing, we were forging whole new categories of marketing tools for online retail: retention marketing, lifecycle marketing, data-driven marketing, predictive marketing.  Five years later, after dozens of speaking engagements, scores of webinars, countless emails and content marketing, 500 pairs of green pants, a plethora of partnerships and, yes, even a board game to help spread the gospel, I wanted to write one last blog post with my predictions for 5 big trends that will shape ecommerce in the years to come.

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Related: Customer Retention, Best Practices, Email Marketing

The Top 50 Automated Campaigns

Posted by Polly Flinch on Jul 20, 2016 10:56:47 AM

As retailers’ marketing strategy evolves, the foundational triggered campaigns may not cut it anymore. With access to data, retailers are in a unique position to enable advanced segmentation to create triggered emails that speak to key customer segments in a personalized, automatic fashion. 

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Related: Best Practices, Email Marketing

Celebrate Your Customers

Posted by Enelda Butler on Jul 1, 2016 2:05:59 PM

Every customer wants to feel special.  As an online retailer, your email marketing campaigns should be personalized and targeted enough to accomplish this goal. Celebrating your customers not only makes them feel appreciated, but also strengthens the B2C relationship. By showing that you value their business you will also likely increase customer loyalty and retention.

There are many ways to reward your purchasers, such as special discounts, VIP gifts, and exclusive events. In this blog, we’ll look at the top three celebratory email campaigns.

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Related: Email Marketing