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Customer Retention. Automated

The Art of Holiday Gift Guides

Posted by Laura Fasolak on Nov 17, 2016 9:20:51 AM
 
Sometimes the best gift you can give your customers is to make their gifting decisions for them. So when it comes to holiday marketing, gift guides are your best friend for showcasing your best products and capturing your holiday shoppers.
 
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Related: Holiday Marketing, holiday resources

Holiday Planning: Your November Checklist

Posted by Laura Fasolak on Oct 31, 2016 10:59:16 AM

It’s go time!

November is already here, which means two of this biggest shopping days of the year are quickly approaching: Black Friday and Cyber Monday. Now's the time to take your planning from September and October and put it all into action. This month, focus on launching some key campaigns to prepare your customers for the holiday season and get them to your checkout!

Read on for more tips about the campaigns that will make the most out of your holiday shoppers.

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Related: Holiday Marketing, holiday resources

Holiday Planning: Your October Checklist

Posted by Laura Fasolak on Oct 21, 2016 12:15:14 PM

Welcome to October! While your customers are pulling out their fall sweaters and making trips to the pumpkin patch, it’s time to set up your marketing tools for execution. This month will be all about getting started with your promotions. We’ve compiled our tips for the best ways to make the most out of October!

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Related: Holiday Marketing, holiday resources

Site Optimization for the Holidays

Posted by Polly Flinch on Sep 21, 2016 3:32:35 PM

 

According to a study by National Retail Federation, 56% of searches during holiday season were conducted on smart phone or tablet, meaning your website is a key component of success during the holiday season. Here are 5 easy tips to help you optimize your site this holiday season.

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Related: Holiday Marketing, Best Practices

Key Holiday Retail Segments for your Email Campaigns

Posted by Laura Fasolak on Sep 14, 2016 9:30:00 AM

Setting up your email campaigns starts with the basics: create your send lists. By segmenting your email database into key groups, you can create personalized messages the speak to those individual customers. As with any seasonal push, there’s are some key holiday-specific segments you can use to maximize the impact of your campaigns.

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Related: Holiday Marketing, holiday resources