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Customer Retention. Automated

10 Social Media Stats You Need to Know

Posted by Polly Flinch on Apr 12, 2017 11:05:31 AM

While email remains one of the cheapest and most effective ways to drive engagement with your customer and subscriber base, social media is quickly becoming the belle of the ball. In fact, our 2016 Retention Marketing Report ( shameless plug: the 2017 survey is open for the 2017 report - you can take it here) showed a 31% increase in medium and large retailers devoting 26-50% of their budget allocated to marketing to existing customers on paid social media campaigns. This number is an indicator of a trend that we’re seeing out in the marketplace, retailers know they need to be doing something on social media, but the how and what is a little harder to come by. 

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Related: omnichannel, predictive marketing, Social Media

Retargeting High-Value Customers with Consumables

Posted by Polly Flinch on Feb 14, 2017 9:20:05 AM

In a recent study, retailers reported that more than half of their product catalogs were replenishable goods, yet 43% were not running any type of product replenishment campaign. In the age of new features like the Amazon Dash Button, retailers are being challenged to bring the same type of instant gratification and personalization that data giants, like Amazon, are able to provide to their customer base.

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Related: omnichannel, predictive marketing

Omnichannel Marketing Goes Predictive: Key Campaigns You Can Run Today

Posted by Laura Fasolak on Jan 17, 2017 9:00:00 AM

“Omnichannel” has been a buzzword for marketers across industries for quite some time.

 

For ecommerce retailers, omnichannel marketing means meeting your customers where they are - whether that’s browsing the web, on their phone, reading your blog, scrolling on social media platforms, etc.

 

Retailers also have the additional task of walking the fine line between creating a seamless shopping experience (from acquisition to purchase) and giving off “creepy/stalker vibes”.

 

The key differentiator? Personalization.

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Related: omnichannel, predictive marketing