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Customer Retention. Automated

Set Up Facebook & Instagram Ads in 6 Steps

Posted by Polly Flinch on Jun 15, 2017 11:17:31 AM

While many retailers already have some social media strategy in place, it can be daunting to create ad campaigns in Facebook and Instagram (Facebook’s sister site). This blog post will walk you through the steps to create ads using business ad manager, the different options available to you and even give you a few ideas for custom audiences to get you started.

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Related: Best Practices, omnichannel, Social Media

10 Social Media Stats You Need to Know

Posted by Polly Flinch on Apr 12, 2017 11:05:31 AM

While email remains one of the cheapest and most effective ways to drive engagement with your customer and subscriber base, social media is quickly becoming the belle of the ball. In fact, our 2016 Retention Marketing Report ( shameless plug: the 2017 survey is open for the 2017 report - you can take it here) showed a 31% increase in medium and large retailers devoting 26-50% of their budget allocated to marketing to existing customers on paid social media campaigns. This number is an indicator of a trend that we’re seeing out in the marketplace, retailers know they need to be doing something on social media, but the how and what is a little harder to come by. 

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Related: omnichannel, predictive marketing, Social Media