We've launched a co-branded white paper with our partners WhatCounts, released today in the "Gamechanger" email marketing newsletter. Check it out!
It is far cheaper to convince an existing customer to buy again than to convert a prospect into a new customer. Leading retail marketers have been using email marketing to up-sell existing customers by sending them product recommendations based on previous purchases. The impact on revenue is substantial – the life time value of a repeat buyer is over 4.8 times that of a one-time buyer.
These facts should make us all ask some strategic questions, especially as we gear up for the holidays:
- Am I running in place, spending my marketing budget to attract new customers, only to never see them again?
- Or am I nurturing and retaining new customers, sending them the right emails at the right time to turn them into repeat buyers?
WhatCounts and Windsor Circle are pleased to release a joint white paper to help you navigate the path to powerful retention marketing. Download this brand new guide:
eCommerce Customer Segmentation and Triggered Product Emails
In addition to tips on segment building, cross-selling, and upselling, read about real campaigns that led to real, significant results.
- Big brands like HP increased response rates 300-1000% by using segmenting emails based on purchase history.
- GolfEtail.com, a joint WhatCounts and Windsor Circle client, experienced a 284% increase in conversions after enabling automatic segmentation between Left-Handed and Right-Handed Golfers. GolfEtail also saw a 256% increase in clickthrough rate, and a 170% increase in open rate.
"We increased our conversion rate to left-handed golfers almost 300% thanks to Windsor Circle...Thanks to WhatCounts, email marketing is by far our top-performing marketing effort."
— Marc Ducey, Co-Founder & President, GolfEtail.com
Product recommendations are essential to creating repeat buyers out of one time customers. To do this, you'll need to use the data you already have on what your customers' purchased, so that you can recommend additional products they may need. This kind of upselling and cross-selling, when done well, allows you to do a better job of satisfying your customers' needs, while simultaneously increasing order totals, conversion rates and overall profits.