Working Person’s Store made over $500k in 6 months by personalizing product recommendation emails. By following Windsor Circle's 9 Pillars of Retention Automation framework Working Person's Store made over $420k in a 6 month period. They focused on Pillar #5: help your customers enjoy more, which led to higher open rates and a huge increase in revenue.
Working Person’s Store made over $500k in 6 months by personalizing product recommendation emails.
Windsor Circle helped Working Person's Store see an ROI of more than 50x from data-driven lifecycle marketing and reach 207% higher open rates for emails compared to their average rates for the same time period. That's a lot of success!
By using purchase history data Working Person’s store helped their customers by sending 3 types of emails that were relevant to them. They earned 76% of their total 6 month revenue from the following:
- product recommendations
- hot combo emails
- custom promotions
Working Person’s Store also grew revenue with a series of successful campaigns that jointly created more than $88k in revenue:
- win back your churning customers
- best customer rewards
- thank your customers
- welcome new subscribers