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Customer Retention. Automated

Working Person's Store: $500k in 6 Months

Posted by Andrew Pearson on Jun 25, 2014 3:14:00 PM
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WPS buttonWorking Person’s Store made over $500k in 6 months by personalizing product recommendation emails. By following Windsor Circle's 9 Pillars of Retention Automation framework Working Person's Store made over $420k in a 6 month period. They focused on Pillar #5: help your customers enjoy more, which led to higher open rates and a huge increase in revenue.

Working Person’s Store made over $500k in 6 months by personalizing product recommendation emails.

Windsor Circle helped Working Person's Store see an ROI of more than 50x from data-driven lifecycle marketing and reach 207% higher open rates for emails compared to their average rates for the same time period. That's a lot of success!

By using purchase history data Working Person’s store helped their customers by sending 3 types of emails that were relevant to them. They earned 76% of their total 6 month revenue from the following:

  • product recommendations
  • hot combo emails
  • custom promotions

Working Person’s Store also grew revenue with a series of successful campaigns that jointly created more than $88k in revenue:

  • win back your churning customers
  • best customer rewards
  • thank your customers
  • welcome new subscribers

Topics: Best Practices