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Customer Retention. Automated

2018 Holiday Marketing Predictions

Posted by Joy Ugi on Oct 23, 2018 9:39:47 AM

With consumers starting their holiday shopping as early as October, it’s important to understand the retail trends that will shape 2018 holiday eCommerce.

Understanding what may happen can help you plan your campaigns more intelligently. And it can help you remain flexible when major fluctuations or trends happen.

Keep your eyes peeled for these 2018 email marketing predictions coming true.

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Related: Holiday Marketing

Holiday Readiness: October Checklist

Posted by Polly Flinch on Oct 2, 2018 10:05:29 AM

I ran to Lowe’s the other day to pick up a few things and among the standard halloween decor you can buy - think large inflatable goblins and ghouls, giant pumpkins - a handful of employees were erecting the section that will house the holiday gear - christmas lights, fake trees, tinsel, etc. It was this moment that proved to me that while October can be a great time for sales, most retailers are looking ahead to the holidays and shoring up as much as possible to ensure a great holiday season.

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Related: Holiday Marketing, Best Practices

25+ Subject Lines for Cart Recovery

Posted by Polly Flinch on Sep 19, 2018 10:00:00 AM

Recovering carts is a fundamental element of a successful marketing strategy for eCommerce businesses. This is a line that I wholeheartedly believe; however, I was curious how prevalent cart recovery emails actually were in the industry, and in an effort to gather subject lines that do, in fact, stand out in an inbox I decided to run a little test. Here’s what I found:

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Related: Customer Retention, Best Practices

2018 Holiday Marketing: Your September To-Do List

Posted by Polly Flinch on Sep 4, 2018 2:52:19 PM

And just like that it’s September - Pumpkin Spice Lattes are back, kids are back in school, and you’re one month closer to the holiday rush. While it seems impossible that you need to be thinking about the holidays right now, it’s actually the perfect time to continue prepping your marketing holiday strategy. Here’s everything you need to do this month to ensure you’re putting your best foot forward this holiday season:

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Related: Holiday Marketing

2018 Industry Benchmark Reports

Posted by Polly Flinch on Aug 22, 2018 8:42:34 AM

As a marketer it can be hard to gauge how you’re doing against industry standards. One of the things we strive to bring to the forefront is a better understanding of how personalization and data-driven marketing impacts business on a daily basis. In an effort to shine more light on the importance of retaining customers through personalization, we’ve put together 4 industry benchmark reports to help marketers understand how they stack up against industry standards for eCommerce health.

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Related: Customer Retention

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