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Customer Retention. Automated

100+ Subject Lines for the Holidays

Posted by Aviva Imbrey on Nov 16, 2015 12:04:09 PM

Updated: September 20, 2018. In case you're suffering from writer's block, or simply want some inspiration to start cranking out a ton of holiday emails, here's a list of 100+ subject lines. Steal away! But remember, personalization and segmentation are key to any successful email campaign.

Black Friday

  1. Still want to get in on Black Friday?
  2. Our Top Sellers of the Week 
  3. 🔥Black Friday Hot List 🔥Top 20 Sellers

  4. Happy Black Fri(yay) - X% off
  5. Black Friday - More Pieces Added 
  6. Tonight's the night: Black Friday preview 
  7. You don't have to wait until Black Friday to get the best deals
  8. The Ultimate Styling Guide for Less! Black Friday Savings
  9. The boss is gone! Black Friday starts early! 
  10. VIP Access - x% OFF, but ssshhhh!!!

Cyber Monday

  1. Because it's *that* Monday
  2. Best.Monday.Ever.
  3. Even your boss is shopping today 
  4. 10 AM Restock | Cyber Monday Specials
  5. Skip the Store - Cyber Monday Deals
  6. Uh-oh Doorbusters and more Expiring 
  7. You've got mail. And it's legit. X% OFF sitewide
  8. Exclusive Cyber Monday Pre-Launch
  9. Cyber Monday Preview 
  10. Shh...Sneak Peek Access to Cyber Monday Steals
  11. Thankful for sitewide sales
  12. Thankful this [product] is back +x% off your purchsae

Holiday Cheer

  1. Merry Must-Haves!
  2. Gifts for Him, Her and Kids
  3. The Gift (Better) Guide.
  4. Shine Bright with These Gifts
  5. Gift Guide Day X
  6. New [Product] to Spice up the Season
  7. A little Holiday Cheer, Our 🎁to you 🎅🏻
  8. A holiday treat for yourself
  9. The holiday most wanted!
  10. The perfect holiday gifts
  11. The Holiday Party Style Guide
  12. The greatest unwrapping experience: gifts for kids
  13. 23 days of giving
  14. This gift wraps itself
  15. 'tis the season to be extra

Take Action

  1. 48 hours before Christmas...we got you covered!
  2. Click.Ship.Wrap.Give.
  3. Holiday shopping...It’s a wrap!
  4. 12 Days of Giving. Start now and save!
  5. You forgot to unwrap a present
  6. A special holiday gift for [First Name]
  7. Forgot Someone?
  8. A thoughtful gift - no thinking required
  9. Get Your Gifts There on Time
  10. Don't know what to give?
  11. Finish your gift list!
  12. Don't forget to treat yourself!
  13. The coziest gifts for him/her 
  14. Hard to shop for? Shop here for unique, bespoke gifts that will make anyone's day
  15. Your free gift is waiting!
  16. Gift 1, Keep 1. Or Keep 2


  1. ‘Tis the season to save some money!
  2. Sweeten up your holidays with (Product or Brand Name)
  3. Deck the Halls with These Deals
  4. Shop, Save and Jingle Like You Mean It
  5. You're invited: The Winter Clearance Event! 
  6. The Joy of Saving
  7. Save a little, save a lot 
  8. 🎅🏻came early - enjoy X off holiday 
  9. New Year's Resolution - Dress Better for Way Less! 
  10. The Best of 2018 Clearance Sale
  11. ❄️Let us Save! Let us Save! Let us Save! ❄️

  12. The most wonderful deals of the year 
  13. On the X day of Christmas Deals...
  14. The 18 Best Deals of 2018 
  15. Sleigh all day with X% off all remaining gift sets
  16. Gifts under X 
  17. Don't break the bank! Stuff those stockings with gift picks under $25
  18. You save - we'll donate
  19. The Winter Essential Guide under $X
  20. Don't miss these savings or you'll have to wait another year


  1. Cheers to no stress this holiday!
  2. Last-minute gifts coming right up!
  3. 15 Days of Gifts
  4. ___ Days ‘til Christmas. We got your back!
  5. The Latest Obsessions..
  6. There's still time! We're Here to Help
  7. Send an E-Gift Card
  8. Last Minute Instant Gifts
  9. Procrastinator's Rejoice
  10. Gifting Emergency?
  11. Come In, We're Open! 
  12. We're Open Today!
  13. Last minute gifts, wrapped and ready
  14. Forget a gift? No problem!
  15. Order now for [Day of week] Delivery
  16. No time to click around? Call our holiday hotline!
  17. Unfailing gifts for him, her, and your best friend
  18. Holiday day gift ideas picked for you!
  19. It's a V.I.P thing ✌️

Retail Holiday Resource Center

 Segmented Campaigns

While you should be segmenting all of your campaigns, here are a few segmented subject lines to help spread that holiday cheer.

Active Best Customers

  1. A special stocking stuffer for our best customers only
  2. You've shopped here before... Santa wants to show appreciation

Churning Best Customers

  1. OMG, where are you? We're pulling out all the stops this holiday season
  2. Because we miss you... a special extra incentive for only you this Christmas

Lapsed Customers (Haven't bought since last year’s holidays)

  1. Ummm... Has it really been a year?
  2. Have you been hibernating all year?

Cyber Monday Big Spenders (They’ve spent $___ or more, now it’s time to push them to another purchase with less discounts)

  1. Yes, there's more! The only thing better than your Cyber Monday purchase is…
  2. A (gift card) for you to use after Cyber Monday

Happy holiday emailing!


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Topics: Holiday Marketing

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