Updated: September 20, 2018. In case you're suffering from writer's block, or simply want some inspiration to start cranking out a ton of holiday emails, here's a list of 100+ subject lines. Steal away! But remember, personalization and segmentation are key to any successful email campaign.
- Still want to get in on Black Friday?
- Our Top Sellers of the Week
🔥Black Friday Hot List 🔥Top 20 Sellers
- Happy Black Fri(yay) - X% off
- Black Friday - More Pieces Added
- Tonight's the night: Black Friday preview
- You don't have to wait until Black Friday to get the best deals
- The Ultimate Styling Guide for Less! Black Friday Savings
- The boss is gone! Black Friday starts early!
- VIP Access - x% OFF, but ssshhhh!!!
- Because it's *that* Monday
- Even your boss is shopping today
- 10 AM Restock | Cyber Monday Specials
- Skip the Store - Cyber Monday Deals
- Uh-oh Doorbusters and more Expiring
- You've got mail. And it's legit. X% OFF sitewide
- Exclusive Cyber Monday Pre-Launch
- Cyber Monday Preview
- Shh...Sneak Peek Access to Cyber Monday Steals
- Thankful for sitewide sales
- Thankful this [product] is back +x% off your purchsae
- Merry Must-Haves!
- Gifts for Him, Her and Kids
- The Gift (Better) Guide.
- Shine Bright with These Gifts
- Gift Guide Day X
- New [Product] to Spice up the Season
- A little Holiday Cheer, Our 🎁to you 🎅🏻
- A holiday treat for yourself
- The holiday most wanted!
- The perfect holiday gifts
- The Holiday Party Style Guide
- The greatest unwrapping experience: gifts for kids
- 23 days of giving
- This gift wraps itself
- 'tis the season to be extra
- 48 hours before Christmas...we got you covered!
- Holiday shopping...It’s a wrap!
- 12 Days of Giving. Start now and save!
- You forgot to unwrap a present
- A special holiday gift for [First Name]
- Forgot Someone?
- A thoughtful gift - no thinking required
- Get Your Gifts There on Time
- Don't know what to give?
- Finish your gift list!
- Don't forget to treat yourself!
- The coziest gifts for him/her
- Hard to shop for? Shop here for unique, bespoke gifts that will make anyone's day
- Your free gift is waiting!
- Gift 1, Keep 1. Or Keep 2
- ‘Tis the season to save some money!
- Sweeten up your holidays with (Product or Brand Name)
- Deck the Halls with These Deals
- Shop, Save and Jingle Like You Mean It
- You're invited: The Winter Clearance Event!
- The Joy of Saving
- Save a little, save a lot
- 🎅🏻came early - enjoy X off holiday
- New Year's Resolution - Dress Better for Way Less!
- The Best of 2018 Clearance Sale
❄️Let us Save! Let us Save! Let us Save! ❄️
- The most wonderful deals of the year
- On the X day of Christmas Deals...
- The 18 Best Deals of 2018
- Sleigh all day with X% off all remaining gift sets
- Gifts under X
- Don't break the bank! Stuff those stockings with gift picks under $25
- You save - we'll donate
- The Winter Essential Guide under $X
- Don't miss these savings or you'll have to wait another year
- Cheers to no stress this holiday!
- Last-minute gifts coming right up!
- 15 Days of Gifts
- ___ Days ‘til Christmas. We got your back!
- The Latest Obsessions..
- There's still time! We're Here to Help
- Send an E-Gift Card
- Last Minute Instant Gifts
- Procrastinator's Rejoice
- Gifting Emergency?
- Come In, We're Open!
- We're Open Today!
- Last minute gifts, wrapped and ready
- Forget a gift? No problem!
- Order now for [Day of week] Delivery
- No time to click around? Call our holiday hotline!
- Unfailing gifts for him, her, and your best friend
- Holiday day gift ideas picked for you!
- It's a V.I.P thing ✌️
While you should be segmenting all of your campaigns, here are a few segmented subject lines to help spread that holiday cheer.
Active Best Customers
- A special stocking stuffer for our best customers only
- You've shopped here before... Santa wants to show appreciation
Churning Best Customers
- OMG, where are you? We're pulling out all the stops this holiday season
- Because we miss you... a special extra incentive for only you this Christmas
Lapsed Customers (Haven't bought since last year’s holidays)
- Ummm... Has it really been a year?
- Have you been hibernating all year?
Cyber Monday Big Spenders (They’ve spent $___ or more, now it’s time to push them to another purchase with less discounts)
- Yes, there's more! The only thing better than your Cyber Monday purchase is…
- A (gift card) for you to use after Cyber Monday
Happy holiday emailing!