Yesterday, team members of Windsor Circle were at the Internet Summit 2014 Digital Marketing Conference in Raleigh NC, both as proud sponsors and knowledge seeking attendees.
We were excited to take advantage of some fantastic workshops, including Advanced Search & SEO Strategies that provided insights for eCommerce retailers who are seeking to strengthen online presence and improve site placement across popular search engines.
This informative workshop was presented by Growth Hacker & Inbound Marketer, Matthew Capala, Search Decoder who has provided successful SEO solutions for multiple national brands including: LG Electronics, Prudential and Tommy Hilfiger.
For our readers, we managed to summarize 4 hours of strategic and best practice techniques for SEO, into 3 killer tips.
Monitoring & Tracking Success
Matt stressed the importance of retailers configuring analytic tools to start tracking performance on a website. Every effective strategy needs a starting point. These free tools are easy to set up and will assist retailers who are beginning to optimize the content within their eCommerce store.
Here are two of the tools he suggested eCommerce merchants need, to gauge the effectiveness of SEO strategies:
Using a Lightbox to Capture Email Subscribers
Matt is a HUGE fan of AppSumo, a provider of multiple apps and plugins. One of the apps, List Builder particular stood out to us as being a valuable addition four our clients and readers to include in their email marketing toolbox. List Builder generates a customizable popup lightbox to capture email addresses either statically or dynamically to convert visitors into email subscribers.
List Builder (free)
ListBuilder boasts an install time of only 37 seconds and offers free integration with MailChimp, AWeber, Constant Contact, Campaign Monitor, or GetResponse email accounts.
AppSumo for Wordpress (free)
With the same features as List Builder, this free tool captures more email subscribers and helps obtain new customers as well, but is specifically developed for the Wordpress platform.
Blog then Blog more
Matt suggests retailers blog 2-3 times per week on topics that your visitors will be interested in. For example, if your eCommerce store sells shoes, an article titled "Protect Your Feet From Holiday Shopping" is a perfect piece of content for website visitors because it would be a valuable resource and an opportunity to promote the shoes your eCommerce stores carries to potential customers.
About Mathew Capala
Matthew Capala is a true expert on Inbound Marketing & SEO strategies, his book: 99 SEO Tools for 99 cents is a must read for eCommerce retailers seeking to improve visibility across online assets. Matts' book offers quite the bang, for under a buck.
About Internet Summit 2014
Internet Summit is the largest gathering of digital marketing forum in the Southeast offering to educate and promote forward thinking and thought leadership on topics related to internet business and digital marketing. Internet Summit is presented by TechMedia, the leading producer of regional digital forums in the United States, serving thousands of digital professionals every year.