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Customer Retention. Automated

All Things Happy: A Quick Recap of Internet Summit 2015

Posted by Anna Torres on Dec 4, 2015 11:57:33 AM

 

internetsummit15-process-s190x-t1435242631.pngA few weeks ago the Windsor Circle team headed to Raleigh for its premier digital strategies conference - Internet Summit. We spent two days with more than 2,000 conference goers, seeing many familiar faces and making plenty of new friends along the way. It's always a great time getting to chat with other Raleigh-Durham marketers and learning about the latest trends in the digital world. All of the swag, celebrity keynotes and bumping after parties didn't hurt either.

This year we not only had a booth where we were talking retention strategies and slinging Windsor Circle flasks, but we also hosted a session on the importance of a holistic approach to customer loyalty with our VP of Client Success, Emma Battle, and Jeff Hutto, President of Moon and Lola. Here are a couple of takeaways from their session:

 

  • "Smart marketers focus on AOV, CLV and marketing ROI"
  • "It costs a retailer 5 times more to acquire a new customer than to retain an existing one"

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  • "A 5 percent increase in customer retention can account for a 75 percent increase in profitability"
It's a data-driven fact: repeat customers spend more money. By engaging their customers with a personalized marketing strategy, Moon and Lola saw a 33 percent increase in repeat buyers, who account for 60 percent of their total revenue.

 

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We also got a chance to check out a couple of the many sessions to choose from. Among our favorites were Hally Pinaud's session on the “Rise of the Marketer,” the session on “Designing for Sensors, Not Monitors” led by Joe Johnson and Uber's Marissa Coren about the importance of narrative design in the creative process.

 

And of course, we can't leave out the advice given to the conference by Russell Simmons himself: "You don't fail until you quit."

 

As we approach a new year, we invite you to join us to keep "shredding the box" and never losing sight of the goals you've set. We're looking forward to seeing everyone (and meeting new faces) at Internet Summit 2016!

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