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Customer Retention. Automated

Announcing an eCommerce Analytics Webinar, Sept 25th

Posted by Andrew Pearson on Sep 13, 2012 2:00:00 PM
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We're excited to announce an upcoming free webinar on eCommerce Analytics: Why Customer Retention Matters.

 Tues. Sept 25th, 2:00-3:00 pm  Sign up here

In this informative webinar, Brad McGinity, Windsor Circle co-founder, will unveil an exciting set of eCommerce analysis methods that empower retailers with data critical to making effective marketing, retention, and inventory decisions. 

Many retailers already leverage a wide range of data, from Google analytics for traffic, email open and click-through rates from their email marketing platform, and product-related data on volume, revenue, margin, discount, shipping, and more.  This webinar demonstrates the power of a comprehensive and combined analysis of the full spectrum of eCommerce related data. On this webinar, we will cover:

  • Differences between 1 time vs repeat buyers
  • How to leverage marketing source data to identify best and worst customer acquisition channels
  • Assessing coupon usage and revenue generation over time
  • Conducting analysis on purchase data to ID key customer segments
  • Assessing customer lifetime value by days between purchases to guide retention strategies

Median Order Value by days until 2nd purchase example graph

Join us for this free webinar on Tuesday Sept 25th, 2:00-3:00 pm  Sign up here

Topics: Customer Retention

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