We're excited to announce an upcoming free webinar on eCommerce Analytics: Why Customer Retention Matters.
Tues. Sept 25th, 2:00-3:00 pm Sign up here
In this informative webinar, Brad McGinity, Windsor Circle co-founder, will unveil an exciting set of eCommerce analysis methods that empower retailers with data critical to making effective marketing, retention, and inventory decisions.
Many retailers already leverage a wide range of data, from Google analytics for traffic, email open and click-through rates from their email marketing platform, and product-related data on volume, revenue, margin, discount, shipping, and more. This webinar demonstrates the power of a comprehensive and combined analysis of the full spectrum of eCommerce related data. On this webinar, we will cover:
- Differences between 1 time vs repeat buyers
- How to leverage marketing source data to identify best and worst customer acquisition channels
- Assessing coupon usage and revenue generation over time
- Conducting analysis on purchase data to ID key customer segments
- Assessing customer lifetime value by days between purchases to guide retention strategies
Join us for this free webinar on Tuesday Sept 25th, 2:00-3:00 pm Sign up here