Providing Online Retailers with Better, Automated Customer Segmentation
Windsor Circle and WhatCounts are pleased to announce a new WhatCounts Extension on Magento Connect The WhatCounts Extension, powered by Windsor Circle, enables merchants and online retailers using Magento’s eCommerce platform to automatically export and analyze their customers’ purchase history and other data, and instantly build highly targeted segments in their WhatCounts email marketing account.
“This extension is great news for our clients,” says WhatCounts CEO Allen Nance. "The growing number of online retailers who use WhatCounts will be able to leverage the rich data they have in Magento to deploy powerful and effective email marketing campaigns through WhatCounts”
With recent figures from the U.S. Commerce Department showing a 15.4% increase in online shopping to over $50 billion in Q1 2012, online retailers require a growing range of sophisticated techniques to properly segment, market to, and retain their customers. Windsor Circle helps online retailers automate their retail intelligence processes. “ Our aim is to provide better segmentation, instantly, to retailers through powerful automation of eCommerce data analysis,” says Windsor Circle CEO Matt Williamson. “Case study after case study has proven that this can drive enormous revenue for merchants.”
“Our data from two dozen clients and millions of transactions and email sends over the past year have revealed that the Lifetime Value of a repeat buyer is 4.8X higher than a one-time buyer. Email marketing can be even more effective when leveraging customer segmentation to increase repeat buying.”
Windsor Circle serves a number of merchants using Magento. Their recent highly targeted email campaigns enabled by Windsor Circle have led to: