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Customer Retention. Automated

Average Order Value vs. Median Order Value... What's the Difference?

Posted by Matt Williamson on Oct 30, 2012 9:32:00 AM

Retailers who are using the Windsor Circle Retention Marketing Platform will find numerous reports and charts that show both Average Order Value and Median Order Value.  Which leads to a great and basic question.  What's the difference?


Related: Customer Retention

Showcasing our Clients & Solutions at ExactTarget Connections

Posted by Andrew Pearson on Oct 16, 2012 11:47:00 AM

Windsor Circle is excited to join some of the world's top online marketers, retailers, and solution providers at ExactTarget Connections 2012 in Indianapolis this week.  We're be showcasing our Connect, Analyze and Act retention marketing software, and demonstrating its potential to the nearly 300 online retailers attending this year's conference.


Automated Emails Create 1.5% Conversion Rate for Wing Supply

Posted by Andrew Pearson on Oct 12, 2012 9:27:00 AM

Wing Supply is an online retailer of hunting supplies and equipment. Chad Walker, a Marketing Manager at the company, recently set up two sets of automated emails to touch customers with relevant promotions.  His first is a Welcome Series, and the second is a Win Back campaign for customers who have not purchased in a long time.  Combined, these campaigns have a 1.5% conversion rate and a 38% open rate. Let's take a look at what Chad has done to generate such great results!


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