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Customer Retention. Automated

5 Ways to Rock Customer Retention with Social Media

Posted by Carrie Nyden on Jul 25, 2013 4:49:00 PM

ExactTarget President Demos Windsor Circle App on New HubExchange Marketplace

Posted by Andrew Pearson on Jul 15, 2013 9:50:00 AM

It's not every day that the President of a publicly traded company with thousands of clients demos your app to a live global audience in a major company presentation.  On July 15, 2013, ExactTarget President of Technology and Strategy Scott McCorkle unveiled the new HubExchange App Marketplace, a comprehensive marketplace where marketers using ExactTarget can find apps, data solutions, and integrations from a range of vendors, including Windsor Circle.  View the recording of McCorkle's presentation here (the Windsor Circle demo starts at the 9:55 min mark).


The Yahoo Email Purge and Retail Marketing Deliverability

Posted by Andrew Pearson on Jul 12, 2013 3:11:00 PM

Effective on Monday, July 15, 2013, Yahoo! is deactivating all email accounts which have not logged in within the past year. The deactivated email addresses will "hard bounce", and these bounces will negatively impact the reputation and deliverability standing of senders. This has a number of potential implications for retail and eCommerce email marketing:


How to Create a Win-Back Campaign in MailChimp

Posted by Andrew Pearson on Jul 8, 2013 1:41:00 PM

Windsor Circle helps online retailers leverage their eCommerce data in different kinds of targeted email campaigns. This week we explore the Win Back campaign.  See our growing list of Retention Marketing How-To Articles Here.


Related: Best Practices, Email Marketing

Smart Marketing: Big Data, Personalization, Automation

Posted by Andrew Pearson on Jul 1, 2013 4:02:00 PM



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