It's not every day that the President of a publicly traded company with thousands of clients demos your app to a live global audience in a major company presentation. On July 15, 2013, ExactTarget President of Technology and Strategy Scott McCorkle unveiled the new HubExchange App Marketplace, a comprehensive marketplace where marketers using ExactTarget can find apps, data solutions, and integrations from a range of vendors, including Windsor Circle. View the recording of McCorkle's presentation here (the Windsor Circle demo starts at the 9:55 min mark).Read More >>
Effective on Monday, July 15, 2013, Yahoo! is deactivating all email accounts which have not logged in within the past year. The deactivated email addresses will "hard bounce", and these bounces will negatively impact the reputation and deliverability standing of senders. This has a number of potential implications for retail and eCommerce email marketing:Read More >>
Windsor Circle helps online retailers leverage their eCommerce data in different kinds of targeted email campaigns. This week we explore the Win Back campaign. See our growing list of Retention Marketing How-To Articles Here.