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Customer Retention. Automated

Annmarie Gianni Skin Care: Over $600k thanks to retention automation

Posted by Andrew Pearson on Jun 30, 2014 1:52:00 PM

With sales that are 95% online, Annmarie Gianni Skin Care needed to make sure that their emails resonated with their customers. This meant that emails needed to specifically correlate with past purchase history, so they set up 77 automators and got rid of batch and blast emails.


Related: Best Practices

Working Person's Store: $500k in 6 Months

Posted by Andrew Pearson on Jun 25, 2014 3:14:00 PM

Working Person’s Store made over $500k in 6 months by personalizing product recommendation emails. By following Windsor Circle's 9 Pillars of Retention Automation framework Working Person's Store made over $420k in a 6 month period. They focused on Pillar #5: help your customers enjoy more, which led to higher open rates and a huge increase in revenue.


Related: Best Practices

What We Learned at IRCE

Posted by Andrew Pearson on Jun 23, 2014 4:14:00 PM

Related: Our Culture

evo: Utilizing Purchase History

Posted by Andrew Pearson on Jun 20, 2014 8:40:00 AM

evo download buttonOne of evo's highest grossing products, ski boots, had a high return rate. Why? This was attributed to the difficulty of trying on ski boots at home. However, evo was able to fix this problem in addition to improving overall interaction with their customers through the help of Windsor Circle. Using purchase history data, analyzed and imported by Windsor Circle's Retention Automation Software into evo's marketing platform, emails send automatically in a 3 part series. Using clear headers, strong images, simple text, and a clear call to action, these 3 emails saw an average open rate of 58% and an average click rate of 25%.


Featured on Google for Entrepreneurs Website

Posted by Andrew Pearson on Jun 19, 2014 10:43:00 AM

We're pretty excited to see our smiling mugs on the Google for Entrepreneurs website.


And the Winner is...

Posted by Polly Flinch on Jun 19, 2014 9:30:00 AM

Winner of the ELF Heather Hufton WIndsor Circle Swimways IRCECongratulations to Heather Hufton of Swimways for winning the ELF! I spoke to Heather on the phone right after she found out.


Who is your customer - really?

Posted by Andrew Pearson on Jun 10, 2014 4:39:00 PM

When thinking about customer behavior, it's easy to think about customers at the aggregate level because this is how data are presented to us.  For example, we rarely analyze the path "Scot" took through website because there are just too many visitors.  Instead, we look at the top level data, or a few different segments that might originate from a specific channel or campaign.  While these numbers are helpful, marketers miss opportunities because the data blur the lines that make individuals individuals.


Related: Best Practices

The Friday Sales Meeting

Posted by Andrew Pearson on Jun 10, 2014 11:29:00 AM

 “Beer is proof that God loves us, and wants us to be happy,” said Benjamin Franklin, and the Friday Sales Meeting is proof that Windsor Circle loves us and wants us to be happy, too.  See, the Friday Sales Meeting is not your typical (sales) meeting.  No one leads the meeting, there is no agenda, everyone is welcome to come, and Windsor Circle only buys the beers on special (ya know, startup budget).


The Customer Retention Automation Mobile

Posted by Polly Flinch on Jun 2, 2014 11:52:00 AM

As a Durham based start-up one of our missions is to build community. Located in downtown Durham, Organic Transit, is the creator the ELF - an ultra-efficient vehicle that is not quite a bicycle and not quite a car. Made from recycled kayaks, the ELF is a high-endurance, versatile all-weather personal transit mobile with a stylish shape that turns every head it passes.  The ELF Is the physical manifestation of our retention automation software, to us, it represents innovation phenomenal customer engagement, efficiency, and automation - the DNA of our platform.


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