One of evo's highest grossing products, ski boots, had a high return rate. Why? This was attributed to the difficulty of trying on ski boots at home. However, evo was able to fix this problem in addition to improving overall interaction with their customers through the help of Windsor Circle. Using purchase history data, analyzed and imported by Windsor Circle's Retention Automation Software into evo's marketing platform, emails send automatically in a 3 part series. Using clear headers, strong images, simple text, and a clear call to action, these 3 emails saw an average open rate of 58% and an average click rate of 25%.
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