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Customer Retention. Automated

Automation: A Small Business Solution

Posted by Enelda Butler on Jan 29, 2015 11:31:00 AM

Small business often forgo email marketing plans because they think they dont have the resources to enact and maintain them. Particularly, companies without a dedicated marketing staff may feel like they don't have the expertise or time to create a successful campaign. 


Related: Customer Retention, Best Practices

Windsor Circle Implementation Process

Posted by Michael Huey on Jan 27, 2015 5:02:00 PM

What To Expect When You Are Expecting: Windsor Circle Edition


Related: Best Practices

Be Mine This Valentine’s Day

Posted by Polly Flinch on Jan 23, 2015 11:44:00 AM

Be Mine This Valentine’s Day: The Importance of a Holiday Email Strategy


NRF 2015 Takeaway

Posted by Chelsea Raegen on Jan 21, 2015 9:44:00 AM

NRF’s flagship industry event, Retail’s BIG Show, held annually in New York City kicked off Windsor Circle’s first trade show of 2015. In it’s 104th year the event topped out at 33,000 attendees and the Windsor Circle team made an appearance clad in the well-known green pants.


Lifecycle Marketing Strategy

Posted by Enelda Butler on Jan 20, 2015 3:32:00 PM

More and more retailers are realizing that sending batch-and-blast emails to all customers is not an effective form of email marketing. This is where lifecycle marketing comes into play, which refers to marketing campaigns that address different customer needs as they progress in their relationship with a brand.


Love is in the Air – Top Valentine’s Day Promotions

Posted by Yuyi Li on Jan 15, 2015 11:32:00 AM

Love is in the Air – Top Valentine’s Day Promotions


Meet Client Success

Posted by Aviva Imbrey on Jan 15, 2015 9:27:00 AM

The Client Success Team is about just that.


Offers, Promotions & Discounts That Work -- and Ones That Don't

Posted by Mallorie Moore on Jan 13, 2015 2:26:00 PM

First, it's important to determine what you are trying to accomplish. Are you trying to incentivize latent customers? Or are you rewarding your best customers? Are you participating in an event-based promotion? Or are you surprising your customers with a special offer?

By segmenting customer lists prior to sending offers, promotions, and discounts, retailers can categorize customers and relevantly and effectively reach their customers, driving engagement.


Related: Best Practices

Valentine's Day Campaigns: January & February 2015

Posted by Mallorie Moore on Jan 13, 2015 11:45:00 AM

For this Valentine's Day, offering the right thing at the right time to the right customer is crucial for your email marketing ROI. The batch-and-blast approach goes against all email marketing best practices. To establish long-lasting, meaningful and enduring relationships with subscribers, marketers need to send targeted, relevant email promotions. 


Meet Front End Engineer: Ben McCormick

Posted by Aviva Imbrey on Jan 11, 2015 2:44:00 PM

Let's pull back the engineering curtain and take a peek into one of the brains behind the Windsor Circle Platform.


Related: Our Culture

Top 5 eCommerce Metrics

Posted by Amy McCarthy on Jan 9, 2015 11:28:00 AM

A few good metrics never hurt anyone. Online retailers will benefit from understanding and tracking the following 5 metrics to help create data-driven eCommerce strategies. In part 2 of this series, we talk about 5 MORE key eCommerce metrics to track in Google Analytics.


Valentine's Day Campaign Strategies

Posted by Amy McCarthy on Jan 7, 2015 11:41:00 AM

Valentine's Day campaigns do not always have to contain a hard sell. In fact, to make a more engaging experience with your customers, create content that is both relevant to your products and useful to those using them. 


Great Valentine's Day Email Promotions & Campaign Examples

Posted by Andrew Pearson on Jan 6, 2015 8:55:00 AM

We've reviewed hundreds of emails sent by online retailers between January 15th - February 14th to find examples of great Valentine's Day themed email marketing campaigns, excellent Valentine's promotions and offers, and well-executed customer retention strategies that leverage Valentine's Day shopping.


NRF 2015

Posted by Yuyi Li on Jan 5, 2015 10:54:00 AM

Do Not Fear! Windsor Circle is here… at the NRF Big Show 2015


2015 eCommerce Revenue by Day of the Week

Posted by Andrew Pearson on Jan 2, 2015 3:28:00 PM

I've been crunching numbers in our analysis of full-year transaction data from 2013 compared to 2014 in preparation for our Annual Retention Marketing Report, and discovered some really interesting data on revenue by day of the week.  Consider this a sneak peek into the type of insights we'll be sharing in our Report, to be released later this quarter.


Related: Customer Retention

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