Leading outdoors retailer REI recently made headlines by announcing that all of its stores will be closed on Black Friday. This news is shocking to some because Black Friday is often the busiest in-store shopping day of the year. Why would any retailer choose to lose out on this major revenue opportunity?Read More >>
The winter holidays are not the only special occasions when holiday-specific marketing can be a powerful tool. Now that most retailers have access to customer shopping data, they have the ability to find trends specific to their retail category and use that data to influence and increase repeat purchases.
This two-part blog series is all about providing you with holiday segments that correlate with your specific retail category. All of these segments are easily built using two data points: time of purchase and product information.