For marketers, there are metrics that you’ve been trained to look at on a daily, weekly, monthly, and yearly basis. Things like:
Related: Customer Retention
Windsor Circle gave the gift of insight during last week’s Retailer Series Webinar: Avoiding the Holiday Hangover. The latest webinar in the popular series featured panelist executives Jeff McRitchie from MyBinding, Paul Visgilio of Upper 90 Soccer, and Stephen Enfield from POS Supply. In addition to hearing last minute marketing strategies to close out the year, attendees learned how to kick off the year in the black by avoiding common Q1 obstacles. The diverse set of panelists also shed light on the “must-have” marketing campaigns of 2016 for both B2B and B2C companies.Read More >>
As this year comes to a close, you’ll no doubt see many articles, blog posts, tweets, etc. talking about predictions for 2016. The technology world is maniacally focused on understanding what retailers and marketers are going to care about in 2016. One contender for top dog in 2016 is Predictive Analytics. Let’s start with the basics. What does the term Predictive Analytics mean?Read More >>
The Windsor Circle office is (almost) back to normal after hundreds of people filled the new space for our Cyber Monday After Party and Open House last week. It truly was a celebration for the books!Read More >>
Cyber Monday was once again a huge success, hitting record highs in 2015. Online retailers accrued more than $3 billion in revenue, making it the highest eCommerce sales day in United States history, as well as a 16 percent increase from last year.
Although Cyber Monday may be over, the holiday retail season is still in full effect. We’d like to offer some advice to make the most out of the remainder of the season. Specifically, here are three suggestions for enhancing your last-minute holiday email marketing campaigns for the greatest impact.
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In the olden days of email marketing, you only had basic information about your customers, like email addresses. Maybe if you were lucky, people volunteered to give you more details like their first and last name or birthday, but even that data was unreliable. So when you created email marketing campaigns, you’d have to send the same email to the entire list and hope it was a generalized enough message that everyone would respond in some way.Read More >>
A few weeks ago the Windsor Circle team headed to Raleigh for its premier digital strategies conference - Internet Summit. We spent two days with more than 2,000 conference goers, seeing many familiar faces and making plenty of new friends along the way. It's always a great time getting to chat with other Raleigh-Durham marketers and learning about the latest trends in the digital world. All of the swag, celebrity keynotes and bumping after parties didn't hurt either.Read More >>
Building brand loyalty and retaining customers begins with the initial interaction. But many retailers fall short when it comes to this phase of the customer lifecycle. As a result, retailers find that customers maintain long periods of purchase latency, remain one-time buyers, or simply don’t buy at all.Read More >>