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Customer Retention. Automated

10 Steps for Retailers to GET OUT of Holiday Inventory

Posted by Aviva Imbrey on Dec 22, 2015 10:56:13 AM

Don’t Get Buried in Seasonal Inventory! 

Every holiday season retailers have the exhausting challenge of getting all their holiday inventory out the door before Christmas, dealing with the aftermath of returns and figuring out what to do with all the leftovers. 

Whether you are swimming in a million size XXL men’s robes or you’re out of stock on candy canes, this list will help you create an escape plan.


Related: Holiday Marketing, Best Practices

Retail Business Metrics You Should Care About

Posted by Polly Flinch on Dec 17, 2015 2:52:18 PM

For marketers, there are metrics that you’ve been trained to look at on a daily, weekly, monthly, and yearly basis. Things like:

  • Open rates
  • Click rates
  • Conversions
  • Acquired Customers
  • ROI on Acquisition

Related: Customer Retention

Webinar Rewind - Retailer Series: Avoiding the Holiday Hangover

Posted by Greg Ives on Dec 16, 2015 2:54:40 PM

Windsor Circle gave the gift of insight during last week’s Retailer Series Webinar: Avoiding the Holiday Hangover.  The latest webinar in the popular series featured panelist executives Jeff McRitchie from MyBinding, Paul Visgilio of Upper 90 Soccer, and Stephen Enfield from POS Supply.  In addition to hearing last minute marketing strategies to close out the year, attendees learned how to kick off the year in the black by avoiding common Q1 obstacles.  The diverse set of panelists also shed light on the “must-have” marketing campaigns of 2016 for both B2B and B2C companies.  


Related: Customer Retention, Holiday Marketing

Predictive Analytics | Adding Value to Marketing Campaigns

Posted by Polly Flinch on Dec 15, 2015 4:10:00 PM

As this year comes to a close, you’ll no doubt see many articles, blog posts, tweets, etc. talking about predictions for 2016. The technology world is maniacally focused on understanding what retailers and marketers are going to care about in 2016. One contender for top dog in 2016 is Predictive Analytics. Let’s start with the basics. What does the term Predictive Analytics mean?


Related: Customer Retention, Best Practices

An Open House Recap

Posted by Katie Powell on Dec 11, 2015 4:47:51 PM

The Windsor Circle office is (almost) back to normal after hundreds of people filled the new space for our Cyber Monday After Party and Open House last week. It truly was a celebration for the books!


Related: Our Culture, Events

Lessons for the Last 2 Weeks of the Year

Posted by Enelda Butler on Dec 9, 2015 3:34:01 PM


Cyber Monday was once again a huge success, hitting record highs in 2015. Online retailers accrued more than $3 billion in revenue, making it the highest eCommerce sales day in United States history, as well as a 16 percent increase from last year.[1]

Although Cyber Monday may be over, the holiday retail season is still in full effect. We’d like to offer some advice to make the most out of the remainder of the season. Specifically, here are three suggestions for enhancing your last-minute holiday email marketing campaigns for the greatest impact.



Related: Customer Retention, Holiday Marketing

What Is Customer Segmentation Anyway?

Posted by Matt Williamson on Dec 7, 2015 10:28:00 AM

In the olden days of email marketing, you only had basic information about your customers, like email addresses. Maybe if you were lucky, people volunteered to give you more details like their first and last name or birthday, but even that data was unreliable. So when you created email marketing campaigns, you’d have to send the same email to the entire list and hope it was a generalized enough message that everyone would respond in some way.


Related: Customer Retention, Best Practices

All Things Happy: A Quick Recap of Internet Summit 2015

Posted by Anna Torres on Dec 4, 2015 11:57:33 AM


A few weeks ago the Windsor Circle team headed to Raleigh for its premier digital strategies conference - Internet Summit. We spent two days with more than 2,000 conference goers, seeing many familiar faces and making plenty of new friends along the way. It's always a great time getting to chat with other Raleigh-Durham marketers and learning about the latest trends in the digital world. All of the swag, celebrity keynotes and bumping after parties didn't hurt either.


Related: Events

Making New Customers Feel at Home With Your Brand

Posted by Joseph Bassey on Dec 2, 2015 2:52:34 PM


Building brand loyalty and retaining customers begins with the initial interaction. But many retailers fall short when it comes to this phase of the customer lifecycle. As a result, retailers find that customers maintain long periods of purchase latency, remain one-time buyers, or simply don’t buy at all.


Related: Customer Retention, Best Practices

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