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Customer Retention. Automated

Windsor Circle Gives Back: Q1 Team Day Recap

Posted by Anna Torres on Feb 26, 2016 3:07:37 PM

It's that time of year again! Once a quarter we take a full day off from building the Center of the Retention Automation Universe to together to bond across teams. We give back to the Durham community by spending an afternoon with local charities focused on early childhood education and development.


Related: Our Culture

Shave. Replenish. Repeat. - How Windsor Circle Increased Repeat Buyers for 800razors.com

Posted by Caroline Riddle on Feb 25, 2016 8:00:00 AM

Recently we featured the successes of one of our clients, 800razors.com as part of our Retailer Webinar Series. I had the pleasure of hearing directly from Phil Masiello, Co-founder & CEO of 800razors.com on how important retention is to his business.


Related: Customer Retention, Best Practices

eCommerce: Pillar of Growth for Retail

Posted by Polly Flinch on Feb 23, 2016 9:55:58 AM

2015 eCommerce Sales Growth versus Total Retail SalesLast week the US Department of Commerce released new data on how retail fared in the 4th quarter of 2015. When looking at total retail sales, eCommerce saw the most growth not only in Q415, but throughout the year. eCommerce sales in Q4 accounted for 7.5% of the total Q4 sales, growing 14.7% when compared to Q414, while total retail sales increase 1.3% during the same time period. While eCommerce only grew a total of 2.1% Q3 to Q4, total retail sales for the fourth quarter were virtually unchanged with total sales around $1,184.8 billion.


Related: Customer Retention, Best Practices

How to Build Customer Loyalty Early

Posted by Enelda Butler on Feb 22, 2016 10:50:18 AM

Data-driven marketing can be valuable for all retailers, from established enterprise-level businesses to young startups. Small businesses that harness the power of data-driven marketing have a great opportunity to build customer loyalty early, and this trust will help grow customer value over time.


Related: Customer Retention, Best Practices

Browse Abandonment Tips for Food & Beverage Retailers

Posted by Enelda Butler on Feb 15, 2016 10:17:04 AM

The online food and beverage industry is quickly growing, projected to reach $18 billion in sales by 2018.[1] Despite this growth, food and beverage companies using batch and blast email marketing will find it difficult to relevantly reach their individual customers. Instead, these retailers will need to leverage data to strategically design email marketing campaigns with the highest potential for customer retention.


Related: Customer Retention, Best Practices

INFOGRAPHIC: Lifecycle Marketing

Posted by Polly Flinch on Feb 12, 2016 12:01:04 PM

You hear a lot about lifecycle marketing and the importance of marketing to existing customers. There are lots of facts and data points out there in the universe, so we put together this lifecycle marketing infographic to help you get a singular view of what's happening and how lifecycle marketing can play a part in growing your business. 


Related: Customer Retention

Transforming Retail. Together. A Preview of eTail West 2016

Posted by Chelsea Raegen on Feb 11, 2016 10:00:00 AM

eTail launched in 1999, with 100 people in a room discussing the future of the retail industry. Flash forward 17 years and we’re one week away from eTail West 2016, with an expected 1,100 retail attendees (the biggest eTail West yet).


Related: Events

3 Last-Minute Valentine's Day Campaigns

Posted by Laura Fasolak on Feb 8, 2016 4:35:28 PM


The countdown to Valentine’s Day is on! Now’s the time to capitalize on those last-minute shoppers. Trust us, it’s not too late to start. In 2015, over half of the revenue generated from Valentine's Day campaigns was received in the week of the holiday itself [1].We’ve compiled some campaign ideas to help you capture those procrastinators and bring in some additional revenue for the holiday.



Related: Customer Retention, Holiday Marketing, Best Practices

100 ❤ Email Subject Lines

Posted by Aviva Imbrey on Feb 2, 2016 1:09:00 PM

Written by Amy McCarthy and Aviva Imbrey


Like the holiday itself, Valentine's Day newsletters should be filled with love. Your subject line is the gateway, so it has to persuade the recipient first to open the email and, second, to take an action. The key to driving higher open rates and revenue is ensuring that your message is relevant.


Related: Holiday Marketing, Best Practices

10 Reasons You'd Be Crazy to Pass Up This Free Trial

Posted by Polly Flinch on Feb 1, 2016 3:46:05 PM

Normally my posts tend to talk about how to use Windsor Circle, best practices for email marketing, and exciting new content that we want our readers to be aware of. However, today I wanted to take a bit of time to shed some light on a phenomenal opportunity we are offering to retailers. For 60 days, retailers can test drive Windsor Circle. To break it down for you, here are 10 reasons why you'd be crazy to ignore Windsor Circle's Free Trial


Related: Customer Retention

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