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Customer Retention. Automated

How a Leading Outdoor Retailer uses Windsor Circle and IBM Marketing Cloud to Drive Retention

Posted by Caroline Riddle on May 31, 2016 10:30:00 AM

On Wednesday, May 18th Nathan Decker, Director of eCommerce at evo, and Andrew Pearson, VP, Marketing at Windsor Circle, teamed up to present at session at IBM Amplify 2016. evo was Windsor Circle's sixth client, and has grown tremendously since they began their journey with us. 



Related: Partners

Webinar Rewind - Lifecycle Marketing Series Part 3

Posted by Enelda Butler on May 27, 2016 3:24:18 PM

We recently finished up our webinar series taking you through each phase of lifecycle marketing. In the last session, we focused on the retention stage, which occurs after a customer has made multiple purchases from your brand. In this 30 minute webinar, we covered key personas and retention campaigns to keep your most valuable customers, from win-back series through automated product replenishment.


Related: Customer Retention, Best Practices

Reducing Friction is Key in eCommerce - New Partnership Announcement

Posted by Gautham Pandiyan on May 26, 2016 10:00:00 AM

At Windsor Circle, we're big believers in a frictionless experience for our customers (and their customers) to enable engagement and love with brands. That's why we've developed the easiest 'push-button' experience for digital marketers to create the most complex, data-driven, personalized campaigns, taking a page out of the TurboTax playbook.


Related: Partners

Keep Business in the Front with Predictive Analytics

Posted by Andrew Pearson on May 23, 2016 10:59:43 AM

Online B2B retailers face different challenges than B2C merchants. There are obstacles and realities in marketing to other businesses that don’t exist for a regular consumer audience. For example, there are often organizational barriers to businesses making purchases such as multiple decision-makers, budget constraints, tax and shipping concerns.


Related: Best Practices, Email Marketing

Acquisition and Customer Loyalty Retail Analytics

Posted by Polly Flinch on May 20, 2016 3:11:55 PM

We spend a lot of time talking about Customer Lifetime Value, which, don’t get me wrong is key in growing customer value and creating loyal customers; however, today I want to talk more about consumer loyalty as it pertains to customer count and how to ensure the channels you’ve doubled down on are producing the right types of buyers.


Related: Customer Retention, Best Practices

IRCE 2016, a Preview from Windsor Circle

Posted by Chelsea Raegen on May 17, 2016 11:48:46 AM

IRCE is upon us yet again and along with our growing booth, we’re excited to help attendees learn how to grow their customer retention rates. That’s right, we’re expanding our kingdom and with that comes the opportunity to provide you with more ways to learn about predictive lifecycle and retention marketing and how it can impact your business.


Related: Events

Webinar Rewind - Lifecycle Marketing Series Parts 1 & 2

Posted by Enelda Butler on May 10, 2016 9:43:00 AM

Lifecycle marketing is essential to retail success. Why? Because your customers are on a journey with your brand and should receive personalized messaging for each step of this relationship. This consistent and relevant communication strengthens the B2C bond and increases customer loyalty.


Related: Customer Retention, Email Marketing

Top Email Campaigns for Graduation

Posted by Laura Fasolak on May 5, 2016 9:00:00 AM

Graduation season is in full swing! Young adults everywhere are reaching some pretty major milestones - heading off to school, taking a gap year, or starting new jobs. And their friends and family are there to help celebrate them, with gifts in hand.


For most gifters, the gift of choice is cash to make the transition to the “real world” a bit smoother. So we’ve compiled some campaigns to help you take advantage of the season and bring in some revenue!


Related: Holiday Marketing, Email Marketing

5 Top Campaigns for Home Retailers

Posted by Aviva Imbrey on May 2, 2016 9:30:00 AM

We are approaching the end of Spring and heading into Summer and what retail category always comes to mind?  HOME!


That’s right, whether people are busy in the summer moving craze, fixing up their yards, head-deep in home improvement projects, or simply styling their summer beach house - it is that time! Your retail sales should be starting to skyrocket in the housewares, furniture, home decor and home improvement departments.


Related: Best Practices, Email Marketing

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