Whether you’re coordinating after-school carpool or deciding where this week’s post-work happy hour is, one thing is always true - communication is the key to success.
And for marketers, communication doesn’t just apply to human interactions. In today’s data-driven, hyper-personalized, consumer-focused marketing world, eCommerce retailers rely on an endless number of tools to keep track of key data - onsite analytics, purchase history, inventory management, campaign performance - and the list goes on.To get the most out of your tools, they need to talk to one another. Just like forgetting your neighbor's kid in the carpool line, poor communication can have some serious consequences.
We sat down with our co-founder and CTO, Chris Humphres, to break down Windsor Circle’s data integrations and how retailers can leverage them to make the most out of their eCommerce and ESP platforms.
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