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Customer Retention. Automated

Email: It's Still Not Dead

Posted by Polly Flinch on Sep 18, 2017 1:09:59 PM

Every year we all look around and say, “email is a dying channel, this is the year of [insert new channel here],” and every year email remains. Well, this year seems to be no different, as new channels are introduced and gain popularity, looking at you Facebook and Instagram advertising, email still remains a consumer favorite.

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Related: Best Practices, Email Marketing

Front End vs. Back End Data: What's the Difference, and What are the Benefits of Combining the Two?

Posted by Kyle Marion on Sep 6, 2017 7:00:00 AM

In the world of predictive marketing, your messaging is only as powerful as the data that powers it. But where does that data come from?

e-Commerce retailers pull behavioral data about their customers from two different sources: front-end and back-end. Read on to learn what defines these two types of data, what the benefits are of using each, and why it is so beneficial to use them in tandem!

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Related: Customer Retention, Data Science

2017 September Checklist

Posted by Polly Flinch on Sep 1, 2017 11:16:32 AM

It's September 1st, which means the holiday season kicks into high gear in 2 months (give or take). Hopefully you had time during August to review last year's campaigns and start getting things in order. If not, don't despair - you can view the August Checklist here or download the 2017 Holiday Planner.

The September Checklist revolves around more testing and prep. Here's everything you need to do this month.

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Related: Holiday Marketing, Email Marketing, Social Media