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Customer Retention. Automated

Facebook's Tumultuous Start to 2018 & the Changes Impacting Facebook Advertisers

Posted by Polly Flinch on Apr 16, 2018 9:24:40 AM

The first few months of 2018 haven’t been kind to Facebook. With all of the drama surrounding the platform, there has been a lot of speculation about how advertisers will be impacted. While there’s plenty that still needs to be hashed out, here’s what we know so far: for advertisers who are using first party data (Windsor Circle clients, that’s you) you’re in the clear; however, if you use 3rd party data brokers or share custom audiences between business accounts, you may need to take a look at your advertising strategy. We’ve outlined the changes impacting Facebook advertisers below (note: we will update this as we learn more). [updated April 19]

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Related: Social Media

Attribution Modeling: Last Touch, Multi-Touch & Revenue Lift

Posted by Polly Flinch on Apr 9, 2018 10:59:51 AM

One of the biggest barriers to marketing success is being able to quantify the value of your marketing campaigns. At the end of the day, marketers are accountable to ROI and ensuring that the tech stack they have in place is procuring the right numbers and keeping the C-Suite happy. This article will look at 3 attribution models - Last Touch Attribution, Multi-Touch Attribution, Randomized Control Trials (Revenue Lift) - and their strengths and weaknesses.

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Related: Data Science, Best Practices

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