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Customer Retention. Automated

Increasing Customer Lifetime Value

Posted by Polly Flinch on Jul 30, 2018 12:47:30 PM

In a recent webinar with CPC Strategy, we took a look at how to use Customer Lifetime Value to increase CLV. One of the topics I touched on was the Elements of Value Pyramid, which essentially makes the case that when you add value to your customers, you increase Customer Lifetime Value. This theory is simple enough to understand on a surface level; however, spending time understanding the Elements of Value Pyramid can help marketers focus their message, create more value for their customer base, and increase Customer Lifetime Value.

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Related: Email Marketing, Best Practices

Strategizing Behavior Specific Triggered Emails

Posted by Chelsea Holland on Jul 17, 2018 8:57:20 AM

As technology continues to evolve and improve our insights into customers’ lives, we, as marketers, have powerful data readily available to better engage existing customers and acquire new customers. With general email customer data insights, we’re able to see trends related to overall email engagement, including standard tracking for click-through rates, open rates, and conversion rates. With more advanced tracking, marketers can see heat mapping of their emails to highlight how customers are responding to their templates, overall design, and copy efforts. One category of data that I see underutilized is customer and non-purchaser behavior insights. These insights outline who your customers are, how they engage on your site, what items they purchase, and how often they purchase. That, my friends, is the secret sauce! Using behavior trends to send tailored automated emails, as well as unique and effective single sends can elevate your approach to engaging existing and new customers, ideally retaining them for life.

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Related: Email Marketing, Best Practices

9 Awesome Email Subject Line Examples

Posted by Polly Flinch on Jul 10, 2018 12:43:00 PM

Not every subject line is a homerun - you spend all of this time crafting the perfect email, but when you’re asked to come up with a subject line, your mind goes completely blank. Believe me, we’ve been there. Here are 9 awesome subject line examples you can replicate if you find yourself in a similar situation.

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Related: Best Practices, Email Marketing

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