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Customer Retention. Automated

2018 Industry Benchmark Reports

Posted by Polly Flinch on Aug 22, 2018 8:42:34 AM

As a marketer it can be hard to gauge how you’re doing against industry standards. One of the things we strive to bring to the forefront is a better understanding of how personalization and data-driven marketing impacts business on a daily basis. In an effort to shine more light on the importance of retaining customers through personalization, we’ve put together 4 industry benchmark reports to help marketers understand how they stack up against industry standards for eCommerce health.

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Related: Customer Retention

2018 August Holiday Checklist: Your Guide for Seasonal Email Marketing

Posted by Polly Flinch on Aug 7, 2018 7:51:46 AM

Holiday prep begins earlier and earlier every year for email marketers.

That’s because the competition for subscriber eyeballs is fierce. Batch-and-blast emails, last-minute messages, and poor planning will put you at the bottom of the dog pile. We’re talking fewer opens, fewer clicks, and fewer conversions.

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