With consumers starting their holiday shopping as early as October, it’s important to understand the retail trends that will shape 2018 holiday eCommerce.
Understanding what may happen can help you plan your campaigns more intelligently. And it can help you remain flexible when major fluctuations or trends happen.
Keep your eyes peeled for these 2018 email marketing predictions coming true.
Read More >>Related: Holiday Marketing
I ran to Lowe’s the other day to pick up a few things and among the standard halloween decor you can buy - think large inflatable goblins and ghouls, giant pumpkins - a handful of employees were erecting the section that will house the holiday gear - christmas lights, fake trees, tinsel, etc. It was this moment that proved to me that while October can be a great time for sales, most retailers are looking ahead to the holidays and shoring up as much as possible to ensure a great holiday season.
Read More >>Related: Holiday Marketing, Best Practices