We’re officially less than one month away from a wicked good marketing conference in the beautiful city of Boston. With over 1400 attendees, 900 of which are retailers, 110 speakers, and 18 hours of networking, eTail East is sure to be a great time!
The green pants crew will be there for three days of non-stop “mahketing” at booth #304. Below find out what we’ll be doing during the conference, as well as other must-see sessions.
Windsor Circle Information:
Windsor Circle is a sponsor of the Email & CRM Summit taking place on Monday, August 10. We are excited to sit down with retailers who are looking for ways to improve their email marketing strategies. Windsor Circle client, Jim McNamara, Digital Marketing Manager at Aubuchon Hardware will be joining us. See you there!
We're giving away an Apple Watch. If you're a wicked smaht mahketer; stop by our booth, grab a t-shirt and be sure to come back on Wednesday, August 12th at 9:45 am for your chance to win. You must be present and wearing the t-shirt to be eligible to win. T-shirts are limited!
- Free Analytics Trial
We're offering a free trial of our Retention Analytics Suite. Sign up here to schedule a time to meet with one of our sales reps to learn more: https://meetwindsorcircle.youcanbook.me/
Day One: Grow Your Business - The Nuts And Bolts of Online and Multi-Channel Retail
Tuesday, August 11
- 3 pm - Revenue Rescue: Saving Sales When Shoppers Stray
Speaker: Jim Davidson, Head of Research, Bronto
The product page and the shopping cart are places within the buying cycle where consumers tend to stray. In order for retailers to retain consumers they must begin to think of new alternatives. After the webinar with Jim, you will be able to learn new marketing strategies for product page marketing, and receive tips on how to retain customers who have left items in their carts.
- 4:30 pm - Cross-Channel Future Panel Discussion: Bringing Cross-Channel Into The Future
Kaitlin Moughty, Sr. eCommerce Manager,Lacoste
Amanda Kendrick, Director eCommerce, Pep Boys
Wayne Duan, Director, Walgreens.com & Drugstore.com, Walgreens Digital Commerce, Walgreens
Join in the conversation with a group of marketing experts as they outline their multi-channel strategies. The discussion will range in topics from technology usage to organizational structure. You will leave this session with new ideas and tactics to maximize marketing strategies from every arena.
Day Two: Strategies Around Innovation, Growth, Transformation And Disruption
Wednesday, August 12
- 2:55 pm - Getting Your Brand Marketing Program To Drives Sales (And Engage Customers)
Speaker: Mark Whitehead, Head of Global Digital Marketing, Reebok
Reebok’s marketing team is in the process of transitioning from a wholesale-driven business to a retail-driven business. The internal process of thinking will move from brand first to retail, Mark will provide great insight on the company’s progress.
- 4:00 pm - Case Study: The Keys To Loyalty Success In Luxury Retail
Speaker: Cynthia Kleinbaum, Director Loyalty Marketing, Gilt Groupe
In this session, Cynthia will share her thoughts on having a successful loyalty program in luxury retail. Cynthia heads the Gilt Insider Loyalty Program, which is more than 4% of the company’s revenue. She will also present how to amaze your customers with mega benefits that don’t cost your company any money.
Day Three: Make More Money From Mobile And Turn Your Customers Into Brand Advocates
Thursday, August 13
- 9:35 am - Mobile Future Keynote Panel Discussion - Mobile Innovations: Peering Into The Future Of Retail
Andy Chu, Divisional Vice President & GM, Sears Holding Company
Andrew Chen, VP Product, Design, & UX, Baublebar
Sherrill Z. Kaplan, Director, Digital & Loyalty Marketing, Dunkin' Brands
Nick Rellas, CEO & Co-Founder, Drizly Inc.
Retailers are beginning to tap into the mobile arena, and explore the options available to grow sales. Technology is constantly changing and retailers must kept up, if they want to remain competitive. The diverse group of panelists have backgrounds ranging from design to UX, and mobile customer experience. They will expand on all the latest mobile news, and provide insights into what is really working in retail today.