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Customer Retention. Automated

Attention All Mahketers: Must-See Sessions at eTail East

Posted by Casey Moore on Jul 21, 2015 3:27:00 PM
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We’re officially less than one month away from a wicked good marketing conference in the beautiful city of Boston. With over 1400 attendees, 900 of which are retailers, 110 speakers, and 18 hours of networking, eTail East is sure to be a great time! 

The green pants crew will be there for three days of non-stop “mahketing” at booth #304. Below find out what we’ll be doing during the conference, as well as other must-see sessions.

 

Windsor Circle Information:

  • Roundtable

Windsor Circle is a sponsor of the Email & CRM Summit taking place on Monday, August 10. We are excited to sit down with retailers who are looking for ways to improve their email marketing strategies. Windsor Circle client, Jim McNamara, Digital Marketing Manager at Aubuchon Hardware will be joining us. See you there!

  • Promotion

We're giving away an Apple Watch. If you're a wicked smaht mahketer; stop by our booth, grab a t-shirt and be sure to come back on Wednesday, August 12th at 9:45 am for your chance to win. You must be present and wearing the t-shirt to be eligible to win. T-shirts are limited!

  • Free Analytics Trial

We're offering a free trial of our Retention Analytics Suite. Sign up here to schedule a time to meet with one of our sales reps to learn more: https://meetwindsorcircle.youcanbook.me/

 

Recommended Sessions:

Day One: Grow Your Business - The Nuts And Bolts of Online and Multi-Channel Retail

Tuesday, August 11

  • 3 pm - Revenue Rescue: Saving Sales When Shoppers Stray

Speaker: Jim Davidson, Head of Research, Bronto

 

The product page and the shopping cart are places within the buying cycle where consumers tend to stray. In order for retailers to retain consumers they must begin to think of new alternatives. After the webinar with Jim, you will be able to learn new marketing strategies for product page marketing, and receive tips on how to retain customers who have left items in their carts.  

 

  • 4:30 pm - Cross-Channel Future Panel Discussion: Bringing Cross-Channel Into The Future

Speakers:

Kaitlin Moughty, Sr. eCommerce Manager,Lacoste

Amanda Kendrick, Director eCommerce, Pep Boys

Wayne Duan, Director, Walgreens.com & Drugstore.com, Walgreens Digital Commerce, Walgreens

 

Join in the conversation with a group of marketing experts as they outline their multi-channel strategies. The discussion will range in topics from technology usage to organizational structure. You will leave this session with new ideas and tactics to maximize marketing strategies from every arena.

 

Day Two: Strategies Around Innovation, Growth, Transformation And Disruption

Wednesday, August 12

  • 2:55 pm - Getting Your Brand Marketing Program To Drives Sales (And Engage Customers)

Speaker: Mark Whitehead, Head of Global Digital Marketing, Reebok

 

Reebok’s marketing team is in the process of transitioning from a wholesale-driven business to a retail-driven business. The internal process of thinking will move from brand first to retail, Mark will provide great insight on the company’s progress.

 

  • 4:00 pm - Case Study: The Keys To Loyalty Success In Luxury Retail

Speaker: Cynthia Kleinbaum, Director Loyalty Marketing, Gilt Groupe

 

In this session, Cynthia will share her thoughts on having a successful loyalty program in luxury retail. Cynthia heads the Gilt Insider Loyalty Program, which is more than 4% of the company’s revenue. She will also present how to amaze your customers with mega benefits that don’t cost your company any money.

 

Day Three: Make More Money From Mobile And Turn Your Customers Into Brand Advocates

Thursday, August 13

  • 9:35 am - Mobile Future Keynote Panel Discussion - Mobile Innovations: Peering Into The Future Of Retail

Speakers: 

Andy Chu, Divisional Vice President & GM, Sears Holding Company

Andrew Chen, VP Product, Design, & UX, Baublebar

Sherrill Z. Kaplan, Director, Digital & Loyalty Marketing, Dunkin' Brands

Nick Rellas, CEO & Co-Founder, Drizly Inc.

 

Retailers are beginning to tap into the mobile arena, and explore the options available to grow sales. Technology is constantly changing and retailers must kept up, if they want to remain competitive. The diverse group of panelists have backgrounds ranging from design to UX, and mobile customer experience. They will expand on all the latest mobile news, and provide insights into what is really working in retail today.

 


 

For more information on eTail East 2015 follow us on FacebookTwitter, and LinkedIn. We can’t wait to see all the wicked smaht mahketers in Boston! 

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