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Customer Retention. Automated

Chelsea Holland

Recent Posts

Strategizing Behavior Specific Triggered Emails

Posted by Chelsea Holland on Jul 17, 2018 8:57:20 AM

As technology continues to evolve and improve our insights into customers’ lives, we, as marketers, have powerful data readily available to better engage existing customers and acquire new customers. With general email customer data insights, we’re able to see trends related to overall email engagement, including standard tracking for click-through rates, open rates, and conversion rates. With more advanced tracking, marketers can see heat mapping of their emails to highlight how customers are responding to their templates, overall design, and copy efforts. One category of data that I see underutilized is customer and non-purchaser behavior insights. These insights outline who your customers are, how they engage on your site, what items they purchase, and how often they purchase. That, my friends, is the secret sauce! Using behavior trends to send tailored automated emails, as well as unique and effective single sends can elevate your approach to engaging existing and new customers, ideally retaining them for life.

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Related: Email Marketing, Best Practices

Alternatives to Coupon Discounts in Emails

Posted by Chelsea Holland on Jun 6, 2018 9:34:45 AM

Best practices for ecommerce advertising dictates rewarding customers’ purchases with coupons and offers. Because we now live in a world where Amazon Prime offers free two day shipping, cheaper prices, and easier ordering mechanisms, brands have to work harder to acquire and retain customers. Realistically though, not every brand can give discounts across the board. One of the most commonly asked questions across the Client Success team is “what can we do instead of using coupons?”, so we’ve decided to share some of our best strategies.

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Related: Email Marketing, Best Practices, Customer Retention

How To Keep Your Emails Cool & Fresh as Summer Gets Heated

Posted by Chelsea Holland on May 7, 2018 9:54:49 AM

As the days get longer and warmer, people of all ages get excited at the thought of days spent poolside, evening BBQs, long weekends, and hopefully a vacation. But while the average consumer daydreams happily, many marketing managers and e-commerce analysts cringe at the drops in revenue and traffic to their sites. While shoppers are away, it’s more important than ever to be creative & bold with your email strategies. Personalized recommendations, tailored messaging, and unique content are all crucial for retaining shoppers through the summer and priming them to purchase during the Holiday rush in Q3 and Q4. Teams might be hesitant to strategize and spend resources on summer email campaigns, but if done correctly, these messages are effective and efficient boosts to revenue through even the slowest time of year. Outlined below are some easy steps to take when brainstorming great seasonal email opportunities.

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Related: Email Marketing, Best Practices

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