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Customer Retention. Automated

Enelda Butler

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Making Room for Retention

Posted by Enelda Butler on Jul 7, 2016 9:40:06 AM

Many retailers focus a large portion of their marketing spend on acquisition. But what good is pouring money into an acquisition strategy if 4 out of 5 customers never return for another purchase?

The goal when you gain a customer is to at least ensure they pay back their customer acquisition cost. In the long run, acquisition ends up being more expensive than retention.


Related: Customer Retention

Celebrate Your Customers

Posted by Enelda Butler on Jul 1, 2016 2:05:59 PM

Every customer wants to feel special.  As an online retailer, your email marketing campaigns should be personalized and targeted enough to accomplish this goal. Celebrating your customers not only makes them feel appreciated, but also strengthens the B2C relationship. By showing that you value their business you will also likely increase customer loyalty and retention.

There are many ways to reward your purchasers, such as special discounts, VIP gifts, and exclusive events. In this blog, we’ll look at the top three celebratory email campaigns.


Related: Email Marketing

A Warm Welcome

Posted by Enelda Butler on Jun 30, 2016 11:04:21 AM

You only get one chance to make a first impression. That’s why welcome emails are so important for retailers. Welcome messages are an opportunity to begin building brand loyalty, and they shouldn’t be overlooked. Your welcome campaign can start shaping customer behavior and perceptions of your brand right away.


Related: Best Practices, Email Marketing

Expert Timing

Posted by Enelda Butler on Jun 29, 2016 11:12:45 AM

With emails, timing is everything. A well-timed message can be difference between gaining a retained customer and losing out to a competitor. That’s why we talk so much about lifecycle marketing, where campaigns are triggered at the exact right time in an individual customer’s purchase cycle for maximum results.


Related: Email Marketing

Prime Segmentation

Posted by Enelda Butler on Jun 27, 2016 4:35:13 PM

Keeping customers engaged with your brand can sometimes be a difficult task. Because of this, lifecycle marketing campaigns are great for connecting with customers at key points of the B2C relationship. In addition to these messages, retailers can also develop creative tactics to maintain customer interest. Interactive email campaigns like contests, surveys, or quizzes are just a few options for raising engagement.


Related: Email Marketing

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