“Omnichannel” has been a buzzword for marketers across industries for quite some time.
For ecommerce retailers, omnichannel marketing means meeting your customers where they are - whether that’s browsing the web, on their phone, reading your blog, scrolling on social media platforms, etc.
Retailers also have the additional task of walking the fine line between creating a seamless shopping experience (from acquisition to purchase) and giving off “creepy/stalker vibes”.
The key differentiator? Personalization.Read More >>