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Customer Retention. Automated

Matt Williamson

Recent Posts

Trigger Customer Satisfaction Surveys with Automation

Posted by Matt Williamson on Feb 25, 2015 3:40:00 PM

First off… why are reviews important?

The simple answer… they provide a structure for determining customer satisfaction. But, let’s dig in a bit deeper. Reviews provide a customer loyalty metric for measuring where your company stands and where it needs to go, to continue turning one time purchasers into loyal enthusiasts. Now, if you’re wondering why you should increase the time you spend on getting direct insight from your current customers, rather than spend this time on acquiring new customers, here’s why…


Related: Best Practices, Email Marketing

Customer Lifetime Value (CLV) Defined

Posted by Matt Williamson on Oct 1, 2014 10:17:00 AM

What is Customer Lifetime Value (CLV)?

In today's acquisition driven marketing environment, many marketers have lost sight of one of the biggest predictors of retail success...  Customer Lifetime Value.  Let's start by offering a simple definition of Customer Lifetime Value, or "CLV":


Related: Customer Retention, Best Practices

Bulbs.com: Excellent Email Opt-In. "Shining Example"

Posted by Matt Williamson on Aug 1, 2014 3:59:00 PM

I came across this today, and just had to put a shout out to the team at Bulbs.com.  Excellent usage of screen real estate and nice copy to ensure sign ups.


Related: Best Practices

What's with the Name Windsor Circle?

Posted by Matt Williamson on Mar 20, 2014 4:37:00 PM

Related: Our Culture

The Ministry of Shenanigans

Posted by Matt Williamson on Mar 20, 2014 11:49:00 AM

There's a lot of zaniness about Windsor Circle.  


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