Customer Retention. Automated

Recovering carts is a fundamental element of a successful marketing strategy for eCommerce businesses. This is a line that I wholeheartedly believe; however, I was curious how prevalent cart recovery emails actually were in the industry, and in an effort to gather subject lines that do, in fact, stand out in an inbox I decided to run a little test. Here’s what I found:

And just like that it’s September - Pumpkin Spice Lattes are back, kids are back in school, and you’re one month closer to the holiday rush. While it seems impossible that you need to be thinking about the holidays right now, it’s actually the perfect time to continue prepping your marketing holiday strategy. Here’s everything you need to do this month to ensure you’re putting your best foot forward this holiday season:

As a marketer it can be hard to gauge how you’re doing against industry standards. One of the things we strive to bring to the forefront is a better understanding of how personalization and data-driven marketing impacts business on a daily basis. In an effort to shine more light on the importance of retaining customers through personalization, we’ve put together 4 industry benchmark reports to help marketers understand how they stack up against industry standards for eCommerce health.

Holiday prep begins earlier and earlier every year for email marketers.

That’s because the competition for subscriber eyeballs is fierce. Batch-and-blast emails, last-minute messages, and poor planning will put you at the bottom of the dog pile. We’re talking fewer opens, fewer clicks, and fewer conversions.

In a recent webinar with CPC Strategy, we took a look at how to use Customer Lifetime Value to increase CLV. One of the topics I touched on was the Elements of Value Pyramid, which essentially makes the case that when you add value to your customers, you increase Customer Lifetime Value. This theory is simple enough to understand on a surface level; however, spending time understanding the Elements of Value Pyramid can help marketers focus their message, create more value for their customer base, and increase Customer Lifetime Value.