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Customer Retention. Automated

Polly Flinch

Director of Marketing. Loves to ski, play soccer, and travel.
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Recent Posts

December Holiday Marketing To-Dos

Posted by Polly Flinch on Dec 5, 2018 10:12:45 AM

At this point, you’ve already made it through the Thanksgiving 5, which means your focus should be on finishing the season strong. If you’ve spent the past couple months preparing, planning, and implementing, your December should be spent maintaining and tweaking.

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Related: Holiday Marketing

eCommerce wins big during 2018 Black Friday and Cyber Monday

Posted by Polly Flinch on Nov 28, 2018 11:57:24 AM

Preliminary numbers are in for Black Friday and Cyber Monday and, once again, retailers were not disappointed. Here's a quick recap of the results from 2018 Black Friday and Cyber Monday and a look at the trends retailers can use to tweak their marketing strategy for the remainder of the holiday season.

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Related: Best Practices, Holiday Marketing

November Checklist: Last Minute Holiday Marketing To-Dos

Posted by Polly Flinch on Nov 2, 2018 1:29:59 PM

Well, like it or not, it’s November and that means it’s go-time. The good news is that other than putting the finishing touches on your campaigns, your objective is to monitor and make sure nothing goes haywire. With an eye towards finessing rather than creating, here’s everything you should do this month:

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Related: Holiday Marketing

Holiday Readiness: October Checklist

Posted by Polly Flinch on Oct 2, 2018 10:05:29 AM

I ran to Lowe’s the other day to pick up a few things and among the standard halloween decor you can buy - think large inflatable goblins and ghouls, giant pumpkins - a handful of employees were erecting the section that will house the holiday gear - christmas lights, fake trees, tinsel, etc. It was this moment that proved to me that while October can be a great time for sales, most retailers are looking ahead to the holidays and shoring up as much as possible to ensure a great holiday season.

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Related: Holiday Marketing, Best Practices

25+ Subject Lines for Cart Recovery

Posted by Polly Flinch on Sep 19, 2018 10:00:00 AM

Recovering carts is a fundamental element of a successful marketing strategy for eCommerce businesses. This is a line that I wholeheartedly believe; however, I was curious how prevalent cart recovery emails actually were in the industry, and in an effort to gather subject lines that do, in fact, stand out in an inbox I decided to run a little test. Here’s what I found:

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Related: Customer Retention, Best Practices

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