Customer Retention. Automated

At this point, you’ve already made it through the Thanksgiving 5, which means your focus should be on finishing the season strong. If you’ve spent the past couple months preparing, planning, and implementing, your December should be spent maintaining and tweaking.

Preliminary numbers are in for Black Friday and Cyber Monday and, once again, retailers were not disappointed. Here's a quick recap of the results from 2018 Black Friday and Cyber Monday and a look at the trends retailers can use to tweak their marketing strategy for the remainder of the holiday season.

Well, like it or not, it’s November and that means it’s go-time. The good news is that other than putting the finishing touches on your campaigns, your objective is to monitor and make sure nothing goes haywire. With an eye towards finessing rather than creating, here’s everything you should do this month:

I ran to Lowe’s the other day to pick up a few things and among the standard halloween decor you can buy - think large inflatable goblins and ghouls, giant pumpkins - a handful of employees were erecting the section that will house the holiday gear - christmas lights, fake trees, tinsel, etc. It was this moment that proved to me that while October can be a great time for sales, most retailers are looking ahead to the holidays and shoring up as much as possible to ensure a great holiday season.

Recovering carts is a fundamental element of a successful marketing strategy for eCommerce businesses. This is a line that I wholeheartedly believe; however, I was curious how prevalent cart recovery emails actually were in the industry, and in an effort to gather subject lines that do, in fact, stand out in an inbox I decided to run a little test. Here’s what I found: