On April 24th, we launched a native integration to Facebook allowing retailers to create Custom and Lookalike Audiences using product, purchase, customer data, along with predictive data sets, such as predicted gender and predicted next order date. We’ve been proud to stand behind the success our clients, such as NewYorkDress and RightStufAnime.com are seeing with this tool; however, we were curious how our Custom Audiences would stand up in a test against the exact same Facebook Audience.
One online retailer, working with our partner, ROI Revolution, was willing to do such a test. This retailer, whose estimated online sales in 2016 topped $15 million, worked with ROI Revolution to set up the campaign.
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