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Customer Retention. Automated

Don’t Rely on Luck this St. Patrick’s Day

Posted by Laura Fasolak on Mar 8, 2016 9:30:00 AM

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On St. Patrick’s day both the Irish and non-Irish alike will find an excuse to drink beer and wear green. And while it may not be the biggest retailer holiday of the year, consumers are still digging into their pockets. Nearly 127 million Americans are planning to celebrate the Irish holiday and will each spend an average of $36.52 on green garb, festive food and more (a 2.1% increase from the previous year) [1].

To help you take advantage of the mass appeal of this holiday, we’ve put together some campaign ideas and examples for you to execute this year and grow your pot of gold!

 

Create a Special Promotion

Everyone likes to save a bit of green. Running a special discount or add-on offer will draw in your customers and push them towards making a purchase. You could even limit your discount to March 17th-only., or feature specific products that are discounted leading up to the lucky day. Whatever offer you choose to promote, be sure to pay special attention to last year’s customers who are likely to come back again this time of year.


In this example, ZAGG.com offered a special discount on all of their green products in celebration of the holiday:

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Run an Appreciation Campaign

There’s never a bad time to tell your customers how much they are appreciated. In fact, we’ve put together an entire how-to playbook around the topic.

In this example from New Balance, customers were sent a brief message that perfectly captured the holiday, conveyed the New Balance brand, and spoke to running enthusiasts, all in one email. You can easily implement this campaign by segmenting out your purchasers.

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Get Social

St. Patrick’s Day is a great opportunity to generate easily shareable social content and interact with your followers. Depending on how you craft your message, a green-themed social campaign can help you increase your social interactions, gain more followers, drive shoppers to your site, and more. Here  are a couple of examples:

  • Show your Irish Side: post a photo of you or your employees dressed in the holiday spirit.
  • Host a Contest: offer followers who share your photo a chance to win a special prize or discount. Not only will you see more interactions with your content, you’ll get exposure to your followers’ social networks.
  • Get Them to Show Off: ask followers to post photos of themselves in their best St. Patrick’s Day outfit. Bonus points if they are able to somehow integrate your product into the photo.

 

Find Inspiration!

Shamrocks, pots of gold, leprechauns - With so much iconic imagery, the creative ways to use St. Patrick’s Day to promote your brand are endless. We’ve compiled examples below of companies that have leveraged the holiday well:


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[1] https://nrf.com/media/press-releases/consumers-ready-let-go-of-winter-traditional-st-patricks-day-celebrations

 

Topics: Holiday Marketing, Email Marketing

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