Windsor Circle recently completed a survey of 250 eCommerce companies using the AspDotNetStorefront eCommerce Platform to learn more about their email marketing techniques, goals, and tools.
Here are a few interesting points:
- There are at least 42 different email marketing platforms in use by the 250 retailers.
- Only 11% are "Extremely Satisfied" with their email marketing ROI.
- Abandoned Cart Campaigns, Automated Cross/Up Sell Campaigns, and Triggered Product Recommendations are considered the most effective techniques.
We've shortened down the 1 hour webinar given last week to this digestible 9 minute version. You'll see highlights from the survey data, as well as ideas on how to execute the most popular email campaigns.