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Customer Retention. Automated

Email Marketing Benchmark Report

Posted by Andrew Pearson on Sep 27, 2013 3:06:00 PM
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Windsor Circle recently completed a survey of 250 eCommerce companies using the AspDotNetStorefront eCommerce Platform to learn more about their email marketing techniques, goals, and tools.

Here are a few interesting points:

  • There are at least 42 different email marketing platforms in use by the 250 retailers.
  • Only 11% are "Extremely Satisfied" with their email marketing ROI.
  • Abandoned Cart Campaigns, Automated Cross/Up Sell Campaigns, and Triggered Product Recommendations are considered the most effective techniques.

We've shortened down the 1 hour webinar given last week to this digestible 9 minute version. You'll see highlights from the survey data, as well as ideas on how to execute the most popular email campaigns.

Topics: Best Practices

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