Today we’re excited to announce our latest eCommerce integration with IBM WebSphere Commerce and it’s cloud-based IBM Commerce on Cloud. This integration marks the 17th eCommerce integration built by Windsor Circle. These eCommerce integrations bridge a disconnect between customer data stored in a merchant’s eCommerce platform with their email marketing service provider (ESP).
Windsor Circle gathers shopping information from WebSphere Commerce, applies proven data science and predictive analytics, then pushes actionable data and unique customer segments into an ESP to enable the marketer to power sophisticated, high-performing retention and promotional campaigns that maximize customer value. Currently, the integration can connect retailers to any one of Windsor Circle’s 16 supported ESPs, including IBM Marketing Cloud.
“We’re excited to go to market with an integration for one of the most in-demand eCommerce platforms out there, WebSphere Commerce. This integration marks an important connection between Silverpop, an IBM Company, and WebSphere Commerce, supporting two great platforms to drive revenue for online retailers.” noted Matt Williamson, Windsor Circle CEO.
By connecting data from IBM WebSphere to your ESP you can retain more customers through data-driven marketing. Automatically gather and analyze customer, product, and purchase history data in your Windsor Circle Analytics account. Up to 70 custom data fields are imported nightly from IBM WebSphere to your ESP.
“This integration unlocks a whole range of capabilities for retailers using IBM WebSphere Commerce or Commerce on Cloud, from automated customer retention and product replenishment campaigns to dynamic product recommendation and segmented promotions,” said Andrew Pearson, Windsor Circle VP, Marketing.The IBM WebSphere Commerce integration is available directly through Windsor Circle. Check out our connections page to learn more about our integrations, or contact +1-877-848-4113 or via http://www.windsorcircle.com/contact for more information.