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Customer Retention. Automated

IRCE 2015: Data & The Internet of Things

Posted by Polly Flinch on Jun 9, 2015 10:17:00 AM
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IRCE_Booth_TeamInternet Retailer Conference & Exhibition is one of the largest conferences for eCommerce with over 10,000 attendees. This action packed event brings together companies ranging from one-man shops to multi-billion dollar corporations for three days of networking, learning, and innovation. I was lucky enough to walk the show floor and speak to many retailers, vendors, and partners about the trends and topics they were seeing this year at IRCE. If you didn't get a chance to attend IRCE or stop by our booth, please direct your attention to the photo on the left of our 16 foot castle and the team. 

What was the buzz for retailers?

Personalization, segmentation, and, of course, actionable data were top of mind for retailers this year at IRCE 2015. When asked to elaborate, many retailers stated that trying to create a seamless experience for customers whether they purchase in-store or online is one of the biggest challenges they face and that finding ways to connect their data is key to alleviating this problem. 

What were attendees excited about?

The Internet of Things. James McQuivey, Vice President and Principal Analyst at Forrester Research, spoke about The Internet of Things and what this means for eCommerce retailers. What's on the horizon for eCommerce? The Internet of Things is the next frontier with products like Apple Watch and Amazon Dash already on the market. With wifi enabled products comes access to even more consumer data, allowing retailers to reach out to consumers based on each individual customer's needs, wants, and preferences. McQuivey even ventured a prediction that by 2020 customers will create 100x the amount of data on a daily basis that they do today. "You may not know what you will do with the Internet of Things, but you need to prepare," stated McQuivey to a packed house of attendees. 

As conference season starts to wind down, it seems that data remains king for retailers - how to get their hands on it and, more importantly, how to access actionable data are the key to success in this competitive market. Because what's the point of data if you can't leverage it? As we all work to figure out the Internet of Things, learn more about how to get your hands on actionable data to drive engagement and customer retention through data-driven email marketing with this quick video. 

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