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Customer Retention. Automated

2018 Holiday Marketing: Your September To-Do List

Posted by Polly Flinch on Sep 4, 2018 2:52:19 PM

And just like that it’s September - Pumpkin Spice Lattes are back, kids are back in school, and you’re one month closer to the holiday rush. While it seems impossible that you need to be thinking about the holidays right now, it’s actually the perfect time to continue prepping your marketing holiday strategy. Here’s everything you need to do this month to ensure you’re putting your best foot forward this holiday season:

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Related: Holiday Marketing

2018 Industry Benchmark Reports

Posted by Polly Flinch on Aug 22, 2018 8:42:34 AM

As a marketer it can be hard to gauge how you’re doing against industry standards. One of the things we strive to bring to the forefront is a better understanding of how personalization and data-driven marketing impacts business on a daily basis. In an effort to shine more light on the importance of retaining customers through personalization, we’ve put together 4 industry benchmark reports to help marketers understand how they stack up against industry standards for eCommerce health.

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Related: Customer Retention

2018 August Holiday Checklist: Your Guide for Seasonal Email Marketing

Posted by Polly Flinch on Aug 7, 2018 7:51:46 AM

Holiday prep begins earlier and earlier every year for email marketers.

That’s because the competition for subscriber eyeballs is fierce. Batch-and-blast emails, last-minute messages, and poor planning will put you at the bottom of the dog pile. We’re talking fewer opens, fewer clicks, and fewer conversions.

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Increasing Customer Lifetime Value

Posted by Polly Flinch on Jul 30, 2018 12:47:30 PM

In a recent webinar with CPC Strategy, we took a look at how to use Customer Lifetime Value to increase CLV. One of the topics I touched on was the Elements of Value Pyramid, which essentially makes the case that when you add value to your customers, you increase Customer Lifetime Value. This theory is simple enough to understand on a surface level; however, spending time understanding the Elements of Value Pyramid can help marketers focus their message, create more value for their customer base, and increase Customer Lifetime Value.

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Related: Email Marketing, Best Practices

Strategizing Behavior Specific Triggered Emails

Posted by Chelsea Holland on Jul 17, 2018 8:57:20 AM

As technology continues to evolve and improve our insights into customers’ lives, we, as marketers, have powerful data readily available to better engage existing customers and acquire new customers. With general email customer data insights, we’re able to see trends related to overall email engagement, including standard tracking for click-through rates, open rates, and conversion rates. With more advanced tracking, marketers can see heat mapping of their emails to highlight how customers are responding to their templates, overall design, and copy efforts. One category of data that I see underutilized is customer and non-purchaser behavior insights. These insights outline who your customers are, how they engage on your site, what items they purchase, and how often they purchase. That, my friends, is the secret sauce! Using behavior trends to send tailored automated emails, as well as unique and effective single sends can elevate your approach to engaging existing and new customers, ideally retaining them for life.

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Related: Email Marketing, Best Practices

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