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Customer Retention. Automated

Top Picks for IRCE Focus: Digital Design

Posted by Andrew Pearson on Mar 12, 2015 11:30:00 AM
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Top Picks for 2015 IRCE Focus: Digital Design  

March 16-18, Los Angeles

IRCE Focus: Design

Windsor Circle is proud to be an exhibitor at 2015 IRCE Focus: Digital Design - “Mastering the Moving Parts of Web and Mobile Shopping.” The conference, which takes place March 16-18 in Los Angeles, will cover website design and mobile strategies for online retailers and marketers, as well as offer best practices for design and usability, social media, SEO, and more.

We’ll be there at Booth #506, so be sure to visit us for information on our newest product innovations and great swag, like our "Keep Calm and Keep Your Customers" flask.

And to celebrate St. Patrick’s Day, we’ll have green beer o’ the day on March 17 from 2 pm to 6:30 pm. Stop by the booth to get yours!

Read on for our picks of top sessions to attend during the week:

Monday, March 16, 8:45-9:45 am

Copywriting for E-Commerce Sites – Short, Sweet, SEO-Savvy

Windsor Circle client MyBinding will lead this workshop, which examines the trends and concepts behind web copywriting and provide a fast-paced examination of real-world examples – from product pages to category pages – of effective and not-so-effective copy.

Tuesday, March 17, 11:30 am-12:00 pm

Rich Content, Story & Design

Creative storytelling as part of the online purchase path captivates consumers and drives real results for retailers. This session offers a behind-the-scenes tour from a retailer and a vendor expert of what happens in a truly engaging purchase journey – from both the consumer’s and the marketer’s perspective. It will also explore how design helps create the ultimate customer experience for brands.

Tuesday, March 17, 2:00-2:30 pm

Optimizing Checkout Pages

Improvements to checkout pages are key to an eCommerce site’s success. This session addresses the challenges to swift and easy checkout, such as security requirements, usability and whether to add or leave out features that can either upsell or distract – and how to resolve them.

Wednesday, March 18, 12:00-12:45 pm

Do Your Instincts Match How Consumers Shop?

This session’s speaker, from Usability Sciences, recruited consumers to participate in shopping expeditions in a lab environment. The lab recorded their shopping experiences and running commentary as they bought their items. The usability expert will then provide his own insights as the videos of the shoppers play, and offer takeaways that attendees can apply to their own site redesigns.

Wednesday, March 18, 1:30-2:15 pm

Tap the Spigot of Happy Snaps and other Free Content to Reward and Convert

In this session, Chico’s, an online apparel retailer, will reveal the kinds of photos that have proven to be attention-grabbers versus those that lead to a sale, as well as outline best practices for managing consumer-generated content. The second speaker, from a photo management company, will share good practices for curating content, managing captions and creating color schemes that consistently produce good results.

You can register to attend IR Focus using the Windsor Circle Discount Code: 506WIN to get a 10% savings. We hope to see you there! And be sure check out the other conferences we plan on attending this year.


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