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Customer Retention. Automated

eCommerce wins big during 2018 Black Friday and Cyber Monday

Posted by Polly Flinch on Nov 28, 2018 11:57:24 AM

Preliminary numbers are in for Black Friday and Cyber Monday and, once again, retailers were not disappointed. Here's a quick recap of the results from 2018 Black Friday and Cyber Monday and a look at the trends retailers can use to tweak their marketing strategy for the remainder of the holiday season.

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Related: Best Practices, Holiday Marketing

Holiday Readiness: October Checklist

Posted by Polly Flinch on Oct 2, 2018 10:05:29 AM

I ran to Lowe’s the other day to pick up a few things and among the standard halloween decor you can buy - think large inflatable goblins and ghouls, giant pumpkins - a handful of employees were erecting the section that will house the holiday gear - christmas lights, fake trees, tinsel, etc. It was this moment that proved to me that while October can be a great time for sales, most retailers are looking ahead to the holidays and shoring up as much as possible to ensure a great holiday season.

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Related: Holiday Marketing, Best Practices

25+ Subject Lines for Cart Recovery

Posted by Polly Flinch on Sep 19, 2018 10:00:00 AM

Recovering carts is a fundamental element of a successful marketing strategy for eCommerce businesses. This is a line that I wholeheartedly believe; however, I was curious how prevalent cart recovery emails actually were in the industry, and in an effort to gather subject lines that do, in fact, stand out in an inbox I decided to run a little test. Here’s what I found:

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Related: Customer Retention, Best Practices

Increasing Customer Lifetime Value

Posted by Polly Flinch on Jul 30, 2018 12:47:30 PM

In a recent webinar with CPC Strategy, we took a look at how to use Customer Lifetime Value to increase CLV. One of the topics I touched on was the Elements of Value Pyramid, which essentially makes the case that when you add value to your customers, you increase Customer Lifetime Value. This theory is simple enough to understand on a surface level; however, spending time understanding the Elements of Value Pyramid can help marketers focus their message, create more value for their customer base, and increase Customer Lifetime Value.

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Related: Email Marketing, Best Practices

Strategizing Behavior Specific Triggered Emails

Posted by Chelsea Holland on Jul 17, 2018 8:57:20 AM

As technology continues to evolve and improve our insights into customers’ lives, we, as marketers, have powerful data readily available to better engage existing customers and acquire new customers. With general email customer data insights, we’re able to see trends related to overall email engagement, including standard tracking for click-through rates, open rates, and conversion rates. With more advanced tracking, marketers can see heat mapping of their emails to highlight how customers are responding to their templates, overall design, and copy efforts. One category of data that I see underutilized is customer and non-purchaser behavior insights. These insights outline who your customers are, how they engage on your site, what items they purchase, and how often they purchase. That, my friends, is the secret sauce! Using behavior trends to send tailored automated emails, as well as unique and effective single sends can elevate your approach to engaging existing and new customers, ideally retaining them for life.

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Related: Email Marketing, Best Practices

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