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Customer Retention. Automated

25+ Subject Lines for Cart Recovery

Posted by Polly Flinch on Sep 19, 2018 10:00:00 AM

Recovering carts is a fundamental element of a successful marketing strategy for eCommerce businesses. This is a line that I wholeheartedly believe; however, I was curious how prevalent cart recovery emails actually were in the industry, and in an effort to gather subject lines that do, in fact, stand out in an inbox I decided to run a little test. Here’s what I found:

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Related: Customer Retention, Best Practices

Increasing Customer Lifetime Value

Posted by Polly Flinch on Jul 30, 2018 12:47:30 PM

In a recent webinar with CPC Strategy, we took a look at how to use Customer Lifetime Value to increase CLV. One of the topics I touched on was the Elements of Value Pyramid, which essentially makes the case that when you add value to your customers, you increase Customer Lifetime Value. This theory is simple enough to understand on a surface level; however, spending time understanding the Elements of Value Pyramid can help marketers focus their message, create more value for their customer base, and increase Customer Lifetime Value.

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Related: Best Practices, Email Marketing

Strategizing Behavior Specific Triggered Emails

Posted by Chelsea Holland on Jul 17, 2018 8:57:20 AM

As technology continues to evolve and improve our insights into customers’ lives, we, as marketers, have powerful data readily available to better engage existing customers and acquire new customers. With general email customer data insights, we’re able to see trends related to overall email engagement, including standard tracking for click-through rates, open rates, and conversion rates. With more advanced tracking, marketers can see heat mapping of their emails to highlight how customers are responding to their templates, overall design, and copy efforts. One category of data that I see underutilized is customer and non-purchaser behavior insights. These insights outline who your customers are, how they engage on your site, what items they purchase, and how often they purchase. That, my friends, is the secret sauce! Using behavior trends to send tailored automated emails, as well as unique and effective single sends can elevate your approach to engaging existing and new customers, ideally retaining them for life.

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Related: Best Practices, Email Marketing

9 Awesome Email Subject Line Examples

Posted by Polly Flinch on Jul 10, 2018 12:43:00 PM

Not every subject line is a homerun - you spend all of this time crafting the perfect email, but when you’re asked to come up with a subject line, your mind goes completely blank. Believe me, we’ve been there. Here are 9 awesome subject line examples you can replicate if you find yourself in a similar situation.

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Related: Best Practices, Email Marketing

Alternatives to Coupon Discounts in Emails

Posted by Chelsea Holland on Jun 6, 2018 9:34:45 AM

Best practices for ecommerce advertising dictates rewarding customers’ purchases with coupons and offers. Because we now live in a world where Amazon Prime offers free two day shipping, cheaper prices, and easier ordering mechanisms, brands have to work harder to acquire and retain customers. Realistically though, not every brand can give discounts across the board. One of the most commonly asked questions across the Client Success team is “what can we do instead of using coupons?”, so we’ve decided to share some of our best strategies.

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Related: Customer Retention, Best Practices, Email Marketing