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Customer Retention. Automated

How To Keep Your Emails Cool & Fresh as Summer Gets Heated

Posted by Chelsea Holland on May 7, 2018 9:54:49 AM

As the days get longer and warmer, people of all ages get excited at the thought of days spent poolside, evening BBQs, long weekends, and hopefully a vacation. But while the average consumer daydreams happily, many marketing managers and e-commerce analysts cringe at the drops in revenue and traffic to their sites. While shoppers are away, it’s more important than ever to be creative & bold with your email strategies. Personalized recommendations, tailored messaging, and unique content are all crucial for retaining shoppers through the summer and priming them to purchase during the Holiday rush in Q3 and Q4. Teams might be hesitant to strategize and spend resources on summer email campaigns, but if done correctly, these messages are effective and efficient boosts to revenue through even the slowest time of year. Outlined below are some easy steps to take when brainstorming great seasonal email opportunities.

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Related: Best Practices, Email Marketing

Attribution Modeling: Last Touch, Multi-Touch & Revenue Lift

Posted by Polly Flinch on Apr 9, 2018 10:59:51 AM

One of the biggest barriers to marketing success is being able to quantify the value of your marketing campaigns. At the end of the day, marketers are accountable to ROI and ensuring that the tech stack they have in place is procuring the right numbers and keeping the C-Suite happy. This article will look at 3 attribution models - Last Touch Attribution, Multi-Touch Attribution, Randomized Control Trials (Revenue Lift) - and their strengths and weaknesses.

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Related: Best Practices, Data Science

Customer Centric Marketing

Posted by Polly Flinch on Mar 29, 2018 2:32:57 PM

Customer Centricity - you’ve been hearing this phrase for a long time, but what does it actually mean? How does one go about creating a customer centric marketing strategy? Let’s start with a simple definition:

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Related: Best Practices

2017 December Checklist

Posted by Polly Flinch on Dec 5, 2017 2:37:37 PM

Breathe a sigh of relief - you officially made it through November. You’re so close to that well earned vacation that I’m sure you can taste the piña colada on your tongue and the sand between your toes. Here are just a few more things you should do this month to finish out the year on a high note.

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Related: Holiday Marketing, Best Practices

The Problem Plaguing CMOs (Well, One of Them Anyways)

Posted by Polly Flinch on Nov 27, 2017 10:45:38 AM

Retail CMOs are in a unique position, steering a ship that’s being asked to innovate, iterate, and produce at the drop of a hat. So, what’s the main goal of all this innovation? Revenue. How do you create more revenue? Sell to more people or sell more to your existing customers. Depending on the tools your marketing team has at its disposal, you might be more inclined to focus on acquisition leaving the retention question for another day, or maybe you focus 90% of your efforts on retention and hope your website is ranked high enough to draw in new customers. Regardless of the bucket that you may fall into, the most effective way to create a sustainable and profitable stream of revenue is to create a balance between acquisition and retention. You can’t have one without the other. If you focus solely on acquisition, what happens to all of those new customers? How many actually come back to make a second purchase?

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Related: Best Practices