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Customer Retention. Automated

2017 October Checklist

Posted by Polly Flinch on Oct 3, 2017 9:28:51 AM

It’s officially pumpkin spice season. All the Fall fanatics have pulled out their flannels and scarves and planned trips to pick apples, visit a pumpkin patch, etc. For retailers, October is your final month of prep before the holiday season truly kicks off. Here are the four things you need to do this month.

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Related: Holiday Marketing, Best Practices, Email Marketing

Email: It's Still Not Dead

Posted by Polly Flinch on Sep 18, 2017 1:09:59 PM

Every year we all look around and say, “email is a dying channel, this is the year of [insert new channel here],” and every year email remains. Well, this year seems to be no different, as new channels are introduced and gain popularity, looking at you Facebook and Instagram advertising, email still remains a consumer favorite.

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Related: Best Practices, Email Marketing

2017 September Checklist

Posted by Polly Flinch on Sep 1, 2017 11:16:32 AM

It's September 1st, which means the holiday season kicks into high gear in 2 months (give or take). Hopefully you had time during August to review last year's campaigns and start getting things in order. If not, don't despair - you can view the August Checklist here or download the 2017 Holiday Planner.

The September Checklist revolves around more testing and prep. Here's everything you need to do this month.

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Related: Holiday Marketing, Email Marketing, Social Media

2017 August Checklist

Posted by Polly Flinch on Aug 7, 2017 3:14:55 PM

Last week we released the 2017 Holiday Planner - designed to help retailers & brands get ahead of their “to do” list this holiday season. As part of the planner, we have created monthly checklists taking some work off of the marketer’s plate. Here’s what you should be looking to accomplish this August.

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Related: Holiday Marketing, Email Marketing, Social Media

Email Design & Development Best Practices

Posted by Mary Fran Thompson on Jul 25, 2017 3:54:15 PM

The first time I dabbled in email design, all I could think was… “I’m doing everything I was told not to do when designing for web.” I’ve made great strides since I developed and deployed my first email design  and wanted to share this knowledge in the form of a few “best practices.”

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Related: Best Practices, Email Marketing